By Gillian West Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 2 May. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work Read full story › Source: The Drum...
Read MoreBy John Glenday Mobile operator EE has pledged to extend its 4G coverage to 95 per cent of the UK’s landmass by 2020 as it switches on the high speed service in the Shetland Islands and Isles of Scilly this week. The investment drive will dovetail with a relocation of EE’s customer service department back to the UK and Ireland following the imposition of a £1m fine by communications watchdog Ofcom over failings in this area. At present 4G coverage is mapped as a percentage of population as opposed to geographic reach, asserting an inherent investment bias for urban areas over the further flung corners Read full story › Source: The Drum...
Read MoreBy Tony Connelly The Tokyo 2020 Olympics has unveiled its new logo, seven months after the original design was scrapped amid accusations of plagiarism. The winning designs for the Olympic and Paralympic Games were created by Japanese designer Asao Tokoro and are titled “Harmonized Checkered Emblem.” The emblem features three varieties of indigo blue rectangular shape which represent different countries, cultures and ways of thinking. On discovering that his design had won Tokoro said: “My mind has gone blank as I just found out my design won. I put a lot of time and effort into this design as though it was my own Read full story › Source: The Drum...
Read MoreBy Seb Joseph Moving into content and commerce ought to be an immediate priority at every publisher. But since it’s not, News UK is taking its own first steps in order to outdo rivals with more imaginative ways to make money. Just scale in advertising isn’t going to sustain the future of journalism in the long-term at the publisher, believes chief commercial director Dominic Carter. While advancements in video, native, mobile and programmatic continue to fuel a promising advertising proposition at News UK, moving forward it wants to use all the data it hasn’t been able to share enough of it with advertisers to Read full story › Source: The Drum...
Read MoreBy John Glenday Google is taking steps to provide a home for its most entrepreneurial employees by establishing a start-up incubator codenamed ‘Area 120′, according to reports published in The Information. This would provide space for individuals and teams to develop their own tech ideas with the backing of Google, with the search giant potentially going onto invest in the most promising products. Anyone interested in taking part must first draw up a business plan to be assessed by the incubators executives. If this passes muster the team will be offered the chance to work full-time within the division on making their dreams a reality. Should Read full story › Source: The Drum...
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