Posts made in April, 2016

on Apr 25, 2016

By John Glenday BHS is set to lose its battle for solvency later today after the department store chain’s 11,000 staff were informed in writing that the business was calling in administrators this morning after a last ditch effort to ‘secure a funder or a trade sale’ fell through. Bosses had hoped to find a buyer for the struggling retailer with such as Sports Direct ready to swoop for the right price but a £571m pension black hole has proved too big a cost to swallow. The decision to put the department store chain into administration brings forward the possibility that all 164 BHS stores Read full story › Source: The Drum...

on Apr 25, 2016

By Adam Flomenbaum With the 12th season of E!’s flagship show, Keeping Up with the Kardashians, set to return on May 1 the network is turning to Snapchat to build buzz. Starting today, 10 custom geo-filters will be available to fans in Los Angeles, Miami, and Las Vegas, and special geo-filters will also be available in secret locations where only superfans will know to find them. “The custom Snapchat geo-filters are such a unique social media offering,” Jen Neal, executive vice president of marketing, E!, told Found Remote. “They’re interactive, completely native to the platform, and add genuine value to users who want to share Read full story › Source: The Drum...

on Apr 25, 2016

By Charlotte McEleny CNN has hired former Singapore editor in chief of Yahoo Marc Lourdes as director, CNN Digital Asia as part of its plans to invest more into its digital brands across the region. The publisher recently announced that it was investing heavily in both mobile and video technology in the region, as well as creating an additional 200 jobs. Lourdes roll will see him creating the strategies to grow audiences in the region, managing teams across editorial and multiplatform. While having ownership of the time zone, he will also work closely with the publishers other key offices in London Abu Dhabi, Read full story › Source: The Drum...

on Apr 25, 2016

By Charlotte McEleny TBWA in APAC has partnered with Facebook to train 1500 of its staff on the newest mobile technology, part of a plan to amplify investment in mobile. The partnership will see TBWA working with Facebook on training, creative and measurement partnerships across 12 TBWA offices in Asia Pacific. According to TBWA, it is one of the first few creative agency networks in the region to roll out such a programme. Philip Brett, president of TBWAAsia, said: “Mobile is intrinsic to our way of life. With billions of people now managing their daily lives through their mobile devices, it is Read full story › Source: The Drum...

on Apr 25, 2016

By Noel Young Amazon Prime Free Same-Day Delivery doesn’t serve predominantly black neighborhoods as well as it serves white ones, according to a detailed new analysis by Bloomberg, which looked at areas across the United States where the service is available. The most striking gap- headlined in a report in the Boston Globe – is in Boston, where three ZIP codes encompassing the primarily black neighborhood of Roxbury are excluded from same-day service. The neighborhoods that surround it on all sides are eligible. The Bloomberg findings show that ZIP codes for black neighborhoods in other cities are excluded to varying degrees and Read full story › Source: The Drum...