By Charlotte McEleny Over 20 millions British people believe cash will be a thing of the past within the next 15 years, according to a study by Starcom. The report revealed that while many have reservations about relying less on physical money, some 73 per cent believe that they won’t have to carry cash at all within five years’ time. Instead, mobile payments and contactless services would be the norm. Of the denominations to first suffer, the British public believe that the one penny coin will disappear first, followed by the two pence coin and the £50 note. Pippa Glucklich, co-CEO at Starcom, said: Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Bots not ready for prime time and other ways hype meets reality in the marketing world this week Read full story › Source: DM News...
Read MoreBy Natalie Mortimer Britvic is set to launch the ‘biggest ever’ campaign for its Purdey’s brand, which is being relaunched in an advertising blitz starring Idris Elba. The ‘Thrive On’ campaign kicks off with a series of short films featuring real life stories to inspire people to search for ways to thrive in life. In the films, created by Iris, Elba speaks to people about ‘when they stopped growing’ and what their dreams used to be before fulfilling them for the unsuspecting interviewees. Kevin McNair, GB marketing director, Britvic said: “We know Purdey’s is a brand with massive potential in a growing vitality category as Read full story › Source: The Drum...
Read MoreBy Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment, Coke’s 1971 song ‘I’d Like to Buy the World a Coke,’ was chosen by Carl Fremont, global chief digital officer of MEC. Below, find out why the iconic jingle, which was created by McCann Erickson creative director Bill Backer, is Fremont’s favorite marketing moment. According to the I’d Like to Teach The World To Sing Songfacts, this was written for a Coca-Cola commercial to be Read full story › Source: The Drum...
Read MoreBy John McCarthy Apple Watches will be soon be required to run apps natively as the company looks to lessen the wearable’s reliance on sister devices. From 1 June, the company will reject apps that do not run natively on the watch, instead relying upon the processing power of companion devices such as the iPhone. Initially, there were no native apps on the Apple Watch but the company introduced them in the WatchOS2 update in September 2015, and it is keen to shift all apps to rely solely upon the watch. The lack of a Bluetooth connection between the watch and phone should, in theory, make Read full story › Source: The Drum...
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