By John McCarthy Sky has enlisted brand comms agency Certain to rework the branding of its entertainment channels. On providing a fresh new take on the broadcaster’s look, the agency developed a range of brand books to be followed across the business. Toasty Kunheim, design manager at Sky said: “The challenge for Certain was to collaborate with us in articulating our on air vision in the form of brand books. The team took a fresh, enthusiastic approach and tackled the brief with real rigour.” Phil Dean, managing director of Certain said: “This project was an opportunity to trial our new working model of collaborative co-creation, working Read full story › Source: The Drum...
Read MoreBy John McCarthy Home appliance group Beko has snapped up the likes of Barcelona greats Messi, Suárez, Piqué, Turan and Ter Stegen to hit home how it and the club share a pedigree of play and passion. Beko and FC Barelona: Time to play by fcbarcelona We get to see animated avatars of each player in addition to receiving an interesting sound bite granting additional insight. It runs alongside interviews with the players and clips of the stars in action on the pitch. To keep up to date with the latest advertising, design and creative work from around the globe visit our <a target=_blank Read full story › Source: The Drum...
Read MoreBy John McCarthy Ashley Madison users looking to sue the company for failing to hold onto their personal data in a wide sweeping cyber attack affecting millions will not be afforded anonymity in the court case. The site facilitates extramarital affairs and back in July 2015 personal information that could be used to identify some 30 million users on the service was leaked in a cyber-attack and blackmail scandal. Many affairs facilitated on the supposedly discrete service were outed. 42 plaintiffs are now suing the company owned by Avid Dating Life. They however requested anonymity in the court to avoid being identified as users Read full story › Source: The Drum...
Read MoreBy John McCarthy Chevy has repurposed its social media creative paying tribute to Prince in a number of US newspapers this weekend. Following the passing of music superstar Prince, brands pitched into the mourning for better, or worse (I’m looking at you Cheerios). Chevy was one such contributor, with it making a play on Prince song ‘Little Red Corvette’ with a somber tribute of its own featuring the car. AdWeek reports that Chevy agency Commonwealth/McCann commissioned the social media creative for a number of newspapers, including USA Today, Detroit News/Free Press, Los Angeles Times, the New York Times and the Minneapolis Star Tribune. <div contenteditable="false" entity-bundle="gallery_item" Read full story › Source: The Drum...
Read MoreBy John McCarthy Intel chief executive Brian Krzanich has admitted that the company’s bid to become more inclusive to minorities has not been fully embraced by some employees. Speaking at the PUSHTech 2020 conference on Saturday, he said: “People worry that as a white man, you’re kind of under siege to a certain extent.” He added: “There’s been a bit of resistance. We’ve even had a few threats and things like that on some of our leadership team around our position on diversity and inclusion. We stand up there and just remind everybody it’s not an exclusive process. “We’re not bringing in women or African-Americans or Read full story › Source: The Drum...
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