Posts made in April, 2016

on Apr 23, 2016

By Minda Smiley To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Dan Gross, co-founder and executive creative director of DNA Seattle. Below, find out why Apple’s iconic 1984 ad is his favorite marketing moment. When this campaign broke, Apple had lost its way and Steve Jobs had just returned as CEO. As great as the advertising is, the way Jobs introduced it to his staff may be even better. While the rest of the category was Read full story › Source: The Drum...

on Apr 23, 2016

By Tony Connelly McDonald’s efforts to re-establish its dominance over a growing number of healthier fast food competitors appears to be paying off after the popularity of its all-day breakfast and cut-price offers in the US helped boost profits by 35 per cent. The company reported a net profit of $1.1bn (£763m), a marked improvement on last year’s $811.5m. The profit follows on from better than expected US sales of 5.4 per cent and a 5.2 per cent jump in established markets including the UK and Australia. Overall sales increased by 6.2 per cent globally. Simplified restaurant options and opening up its breakfast beyond Read full story › Source: The Drum...

on Apr 23, 2016

By Tony Connelly Adidas is promoting its green credentials with a vow to remove plastic shopping bags from its retail stores around the world. The move is expected to eliminate around 70 million bags per year and will be implemented across Adidas’ 3,000 retail stores effective “immediately.” As part of the initiative the German sports brand says it has agreements with the “vast majority” of its franchisees to switch to paper bags by the end of June. James Carnes, Adidas vice president of global brand strategy, said: “Plastic bags are always a problem because they aren’t a renewable resource. They are trash. “Good plastics Read full story › Source: The Drum...

on Apr 23, 2016

By Tony Connelly General Mills’ Cheerios brand has suffered an embarrassing PR fail after its social media tribute to Prince was branded as ‘shameless’. The death of 57 year-old icon understandably shocked and saddened the world this week and, as has increasingly become the case these days, a number of brands attempted to place themselves within the social media conversation paying tribute the music legend. Cheerios however completely missed the mark with its Prince tribute on Twitter. The General Mills-owned cereal brand posted a tweet of a purple banner reading “Rest in peace”–with a Cheerio dotting the i. Here’s that Read full story › Source: The Drum...

on Apr 22, 2016

By Minda Smiley Fiat Chrysler is recalling more than 1.1m of its vehicles around the world following 41 injuries that have been related to driver confusion around whether or not their car is in ‘park.’ According to the company, the recall stems from the fact that drivers of the vehicles involved may mistakenly exit their cars without placing them in ‘park’ mode since the gear shifters depend on a light system instead of physical position, which some have found confusing. While “warning chimes” and “alert messages” are meant to alert drivers if their doors are opened and the car hasn’t been placed in ‘park,’ an Read full story › Source: The Drum...