Posts made in April, 2016

on Apr 22, 2016

By Minda Smiley Ahead of this weekend’s Game of Thrones premiere, Spotify is celebrating the return of the popular series by matching its listeners with a character from the HBO show based upon their musical preferences. Users can go to spotify-gameofthrones.com to find out which character they share musical tastes with. The music streaming site is using listener genre preferences to determine which character playlist a user is likely to enjoy most. For example, those with a taste for indie music will be directed to a Robb Stark playlist that features songs from The Strokes, Vampire Weekend and MGMT. Pop music fans will Read full story › Source: The Drum...

on Apr 22, 2016

By Doug Zanger Portland’s premier evening celebrating the best in creativity, The Rosey Awards, presented by the Portland Advertising Federation (PAF) during Design Week Portland (DWP) did not disappoint. At the event, a total of 19 awards were doled out to a range of agencies doing work for a number of brands both in and outside of Oregon. Held at Polara Studios in Southeast Portland, Wieden+Kennedy and Set Creative both walked away with four Roseys, the top prize (there are also awards of merit and excellence). Renowned design firm Sandstrom Partners and agency Beautiful Failure both won two Roseys, while audio production Read full story › Source: The Drum...

on Apr 22, 2016

By Katie Deighton The Drum takes you through the best news and goings-on from this week’s (18-21 April) Advertising Week Europe in our highlights video. Watch on YouTube to find out… What America thinks of British agencies heading across the pond (according to The & Partnership’s Johnny Hornby) Where Facebook is at in developing commercial opportunities for its Live service Which Nazi dictator Bernie Ecclestone pronounced as ‘A man who knew how to get things done’ What got Mediacom’s Claudine Collins riled up at Advertising Week What happened when Trevor Beattie took over The Drum’s Mastery Machine Make sure to check Read full story › Source: The Drum...

on Apr 22, 2016

By Thomas Hobbs Pret launched a new veggie pop-up After seeing sales of vegetarian items soar in 2015, Pret A Manger announced plans to launch ‘Pret’s Little Veggie Pop-up’ this week. The site will open in Soho in June for a month and only serve meat-free options, with Pret’s chief marketing officer Mark Palmer admitting that “permanent sites could follow”. The move comes after Pret’s CEO Clive Schlee wrote a blog last summer discussing the idea of opening new cafes that only serve non-meat options. After receiving 10,000 votes in favour of the scheme, the chain decided to progress and test out the format. And Palmer Read full story › Source: Marketing Week...

on Apr 22, 2016

By Leonie Roderick McDonald’s saw global comparable sales increase 6.2% over the first quarter, while consolidated revenue decreased by 1%. The growth was led by strong performance in the UK, Australia and Canada. Meanwhile in the US, first quarter comparable sales increased 5.4%, fuelled by the ongoing popularity of its all day breakfast. Speaking on an investor call today (22 April), Steve Easterbrook said the company is applying “forensic analytics” across the business to identify future growth opportunities, including how it can roll out innovations from local markets globally. “We’ve reacted to changing consumer demands at every price point. One example is the Read full story › Source: Marketing Week...