Posts made in April, 2016

on Apr 22, 2016

By Staff Writer The great and the good of the advertising industry gathered at Advertising Week Europe in London this week, sharing insights and raising concerns about the biggest issues affecting brands, publishers and agencies. Here are the five main takeaways. 1. Brands need to break from the 30 second mindset Advertisers are obsessed with getting people to watch their creative, claimed Snapchat’s vice-president of content Nick Bell. So much so that, the business had to push back when advertisers asked whether Snapchatters could be forced to watch branded content. “Just because I can create a 30-second TV spot doesn’t mean that that’s the Read full story › Source: The Drum...

on Apr 22, 2016

By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.​ Inmoji ​ Inmoji, the San Francisco and Boston-HQed branded interactive emoji company, has announced that Ivan Baker has joined as vice president of business development. He has 35 years in the game, previously including a 10-year stint at NBCUniversal as chair of their digital marketing and social media council. He will report to co-founder and chief operating officer Perry Tell. “Ivan is widely regarded as one of the leaders in the media industry and has an exceptional track Read full story › Source: The Drum...

on Apr 22, 2016

By Natalie Mortimer Guinness has introduced a new design of its iconic harp logo as the Diageo owned brand aims to ‘reintroduce skill and craftsmanship’ and set it apart from the wave of new craft beers. Created by Design Bridge, the new logo was made through collaborations with illustrator Gerry Barney, harp-makers Niebisch & Tree, and artisan letterpress studio, New North Press. As part of the process Design Bridge made models and mock-ups of their initial harp sketches with guidance from London-based harp-makers Niebisch & Tree. The process allowed the team to ensuring their design looked and felt as authentic as possible. Design Bridge then Read full story › Source: The Drum...

on Apr 22, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Gabrielle Fratangelo, senior account executive at Atrium PR. Below, find out why her work with Giant Spoon to help the New York Times give its readers the chance to experience virtual reality is her favorite marketing moment. The Grid (a partnership between OMD + Giant Spoon), along with client GE, The New York Times, and Google Cardboard, recently created an activation that put VR into Read full story › Source: The Drum...

on Apr 22, 2016

By Jessica Goodfellow Twitter and Yelp announced an integration in the UK and Japan today (22 April) that will give Twitter users the option of adding Yelp geotags to tweets in the UK and Japan, bolstering Twitter’s location tagging capabilities for which Foursquare was previously the sole provider. The Yelp geotags provide users with more in depth information on tagged spots including location names, Yelp ratings and business details, along with a link-back to view more on the Yelp app. Users can also see other Tweets and photos tagged with the same location by activating the Yelp geotag. Yelp geotags are also set to Read full story › Source: The Drum...