Posts made in April, 2016

on Apr 22, 2016

By Tony Connelly Sky Sports is placing virtual reality at the heart of its 25th anniversary celebrations and will this week unveil VR content featuring David Beckham exclusively on Facebook. As part of a series of VR videos looking back on Sky Sports’ 25 year history David Beckham has filmed a special interview in VR with Kirsty Gallacher in which he discusses his top three Premier League goals. The five minute piece was released today (22 April) exclusively on Facebook 360 and shows Beckham discussing what he believes were his best goals during his time with Manchester United. The feature was shot by Sky Sports’ recently Read full story › Source: The Drum...

on Apr 22, 2016

By Omaid Hiwaizi Adam Buxton, the comedian, writer, director and actor, kicked-off Advertising Week’s ‘The Great Advertising Jargon Detox’ session with the observation that jargon is often used to “make something simple seem clever, mysterious, and complex, by people who want to seem cleverer, mysterious and complex.” Instead, he argued, it’s just a “dick language” that makes people think negatively about the advertising business and I wholeheartedly agree. It’s time to ditch the jargon from our business and move, at the same time, towards more fluid and open ways of working together rather than using obscure language to put up barriers around our own areas Read full story › Source: The Drum...

on Apr 22, 2016

By Leonie Roderick Coca-Cola has been through some major changes in the last 12 months. It rolled out its ‘one brand marketing strategy’ globally earlier this year, putting the four variants – Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – under the ‘Coca-Cola’ master brand. Earlier this week, the brand also announced it would be giving Coca-Cola Zero a £10m revamp by replacing it with ‘Coca-Cola Zero Sugar’, in what the company is calling its biggest new product launch in a decade. It hopes that this will also boost awareness of its zero-sugar variants. Besides the renewed push for Coca-Cola Zero Sugar, Read full story › Source: Marketing Week...

on Apr 22, 2016

By Mindi Chahal With just three months to go until the Olympic Games, UK sports fans are already hotly anticipating the arrival of Rio 2016 in August, with 34% saying they are ‘obsessed’ with the event, rising to 58% for male respondents, new research finds. The report by RadiumOne, which seeks to gauge people’s attitudes of the Games, while looking at brand associations and how people consume content, is based on a survey of 1,000 UK adults and an analysis of more than 35 million instances of Olympic-related content that people have shared and engaged with online. In addition to the ‘obsessed’ fans, the Read full story › Source: Marketing Week...

on Apr 22, 2016

By Minda Smiley Interpublic Group (IPG), parent company of agencies including Deutsch, Campbell Ewald and FCB, has reported a first quarter revenue of $1.74bn, up 3.9 per cent from the year prior. The ad holding group also reported that its organic revenue increased 6.7 per cent during the first quarter, which was largely bolstered by an organic increase of 8.3 per cent in the US during the first three months of 2016. In a statement, IPG said that it is “well-positioned to achieve high end of 2016 organic revenue growth target of 3-4 per cent.” The New York-based company brought in an operating income of $20.9m Read full story › Source: The Drum...