Posts made in April, 2016

on Apr 22, 2016

By Gillian West Halifax is returning to TV screens tonight (Friday 22 April) and its teamed up with Warner Bros. to bring Top Cat out of retirement for the occasion. Working with Adam&EveDDB, the new campaign celebrates how Halifax’s colleagues’ give ‘extra’ to every single customer. Spanning TV, outdoor, digital and social, the first instalment of the campaign sees Top Cat make his first appearance on screen since retirement in the 1980s. The ad tells the story of what happened when Top Cat was moved on from his trash can home by Officer Dibble. “At Halifax we pride ourselves on doing things a Read full story › Source: The Drum...

on Apr 22, 2016

By John McCarthy The Bank of England has chosen digital agency Cyber-Duck to build a website to generate publicity for the new £5 note. The notes, featuring Sir Winston Churchill, will come into circulation in September and the agency has been tasked with ensuring that the public can access a website to learn about the new high tech currency. It will detail the banknote’s design and security features. Danny Bluestone, chief executive of Cyber-Duck: “The first time you receive a polymer £5, you want to know that it’s the real thing. “The website we’re producing for the Bank of England will help to remove any doubts Read full story › Source: The Drum...

on Apr 22, 2016

By Doug Zanger As people process the sudden loss of Prince, there have been celebrations and tributes, from around the world. Shock has turned to reflection — and it is especially true in the artist’s hometown of Minneapolis. A cultural icon who knew no bounds, he fully embraced and embodied the city and the entire state of Minnesota. In many ways, he was Minneapolis — and several agencies shared their thoughts about Prince’s impact, influence and legacy. Mike Caguin, chief creative officer, Colle+McVoy The flowers are starting to gather in front of First Avenue. And fittingly, it’s raining. Thirty-two years ago, a revolutionary Read full story › Source: The Drum...

on Apr 22, 2016

By Joe Wade It was unsurprising to hear Santander’s chief marketing officer Keith Moor talk at Advertising Week Europe about the poor performance of a recent online video campaign and the reaction from his media agency. He had been guaranteed 1.7m placements of Facebook, and the video received around 603,000 views, but only a measly five per cent watched the video all the way through. Apparently, they told him that was pretty good. Which it isn’t, it’s actually complete shite. Great content and clever messaging can result in far higher watch-through rates. Actually, it would be interesting to know how many of the 603,000 Read full story › Source: The Drum...

on Apr 22, 2016

By Jessica Goodfellow ITV has appointed Goodstuff Communications as its media planning and buying agency after a competitive pitch. It comes as Mindshare ends its 11-year relationship with the media company. Goodstuff won the £8m account after a final-round of pitches against Arena Media. The7stars, VCCP Media and Vizeum had pitched for the business at an earlier stage. Specsavers has appointed WPP agency Possible London as its digital user experience and design agency as it looks to improve its customer journey experience. The agency beat R/GA and Huge in a pitch process and has been briefed to apply service design to create the “next evolution of Read full story › Source: The Drum...