By Direct Marketing News The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing. Read full story › Source: DM News...
Read MoreWill retailer's taking control of their own shelves prove to be the missing link for resilient growth?
By Nulty White On the tails of Waitrose launching Waitrose 1 and Tesco’s recent launch of seven new own brands, retailers are beginning to take control of their own shelves. Is this strategy the missing link for resilient growth, or is it an uncalculated risk? Furthermore, what do these labels mean for the retailer’s position in the market? In assessing the baseline, own brands account for 54 per cent of overall supermarket sales according to Nielsen, and they are showing signs of growth for 2016. Of the ‘Big Four’ supermarkets – Asda, Sainsbury’s, Tesco and Morrisons – Sainsbury’s has come out on Read full story › Source: The Drum...
Read MoreBy Tony Connelly Adidas has stepped away from its celebrity endorsements for its latest Originals NMD campaign which centres on social media and features a series of huge interactive cubes placed in Europe’s biggest cities. The German brand has partnered with Swedish digital agency Act Normal for a new advertising campaign to promote the latest collection of footwear from its recently launched NMD line. Featuring nine large digital cubes in some of Europe’s largest cities including London, Barcelona and Berlin the interactive cubes will advertise the new footwear and connect each of the cities together in real-time. The four interactive screens will advertise the Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow AOL’s the Huffington Post has acquired virtual reality studio RYOT that will see it experiment with virtual reality and 360° video to build out its video offering and find new ways to engage with its growing global audience. The publisher announced the sale earlier this week in a blog post by co-founder and editor-in-chief Arianna Huffington. Sources confirmed to TechCrunch the sale was priced between $10m to $15m and that the company had secured “a little more than $3m” in Series A funding prior to the purchase. The studio will produce films to be shown across all of Huffington Post’s 15 international Read full story › Source: The Drum...
Read MoreM&S on how its success at ‘rewiring people’s brains’ for food porn ads could help save its ailing clothing business
By Jennifer Faull Marks & Spencer’s (M&S) global customer director Nathan Ansell is harnessing his interest in the brain and neuroscience as he takes on an extended remit to bring the marketing insights that have driven the success of the retailer’s food division across to its dwindling clothing arm. Speaking at Advertising Week Europe, Ansell gave a brief glimpse into his background which includes a degree which saw him study the brain and what influences people’s behaviour. “Every day I think about how the brain works and what it means for [M&S],” he said. “We’re trying to rewire people’s brains.” This “rewiring” of how people think Read full story › Source: The Drum...
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