Posts made in April, 2016

on Apr 22, 2016

By Katie McQuater AOL launched its online women’s platform, Makers, in the UK this week, with contributors including musician Annie Lennox, Everyday Sexism founder Laura Bates and Jude Kelly, artistic director of the Southbank Centre. Speaking with The Drum at an event to launch Makers in the UK during Advertising Week, Allie Kline, chief marketing officer at AOL, said the company’s focus is to scale the platform around the world through ‘authentic’ brand partnerships. What challenges have you faced in launching the Makers brand in the UK, and what learnings have you taken from the US? Makers has been one of the most celebrated brands Read full story › Source: The Drum...

on Apr 22, 2016

By Troy Norcross So there was a bit of a stir at Advertising Week on Monday when think-privacy.com founder Alexander Hanff told the room that the use of scripts to detect adblockers was illegal. Over the coming hours and days there were a number of queries made directly to Hanff both privately and via Twitter asking for clarification on the point. Eventually we got the answer: ‘Use of scripts by websites to detect adblockers could be a breach of Article 5(3) of the 2002/58/EC ePrivacy Directive – the same selection that covers use of cookies and drove the discussion in 2012 about the Read full story › Source: The Drum...

on Apr 22, 2016

By Leonie Roderick The make-up brand, which is owned by Procter & Gamble, has partnered with visual browsing start-up Blippar to make its entire range scannable through the app. 

By scanning a product, customers will gain access to related content, including reviews, tutorial videos and before and after pictures. Max Factor will be using reviews from online retailers such as Boots to ensure they are not biased. The app was built after Max Factor found that women are increasingly using their mobile phone at point of purchase to validate their choices. Laure Murciano, global brand manager at Max Factor, told Marketing Week Read full story › Source: Marketing Week...

on Apr 22, 2016

By Sarah Vizard Speaking yesterday (21 April) on a call following the coffee chain’s first quarter earnings, COO Kevin Johnson said that following investment in new technology, Starbucks can now target communications to individuals based on what it knows about their tastes and interests. However the plan is to expand this to its mobile app. “This will enable us at the very moment a customer orders to provide relevant suggestions and recommendations and, when appropriate, incentivised offers to delight our customers,” he explained. Matthew Ryan, the company’s global chief strategy office, added that the aim is to “catch customers in the moment” so that Read full story › Source: Marketing Week...

on Apr 22, 2016

By Naomi Taylor Yard, the analytics, SEO and content marketing agency based in Cardiff, has secured a six figure equity investment from Finance Wales. Finance Wales provides SMEs throughout Wales with debt and equity investment to help them grow. The funds will be used to further the growth the agency has recently experienced, following the opening of a new office in Glasgow in July last year, as well as further innovating and expanding the agency. Sam Macalister-Smith, who structured Finance Wales’ investment in Yard said: “Yard has built up an enviable reputation over the last 10 years, expanding significantly and taking on new staff Read full story › Source: The Drum...