By Nicole Greiner Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing. As a part of its extensive marketing push for “Fear The Walking Dead’s” season two premiere on April 10th, AMC introduced ‘Fear Stories‘, an interactive campaign that awards fans with personalized videos recapping their alleged trips to the infected city of Los Angeles, the setting of the series. To receive such a video that transports fans right at the onset of Read full story › Source: The Drum...
Read MoreBy John Glenday A number of senior journalists at the Guardian have expressed reservations about the return of their former editor, Alan Rusbridger, amidst continued anger at the loss of 250 jobs – largely attributed to Rusbridger’s ill-fated expansion into the US and Australia. Staff have voiced their displeasure that Rusbridger is set to become chairman of the Scott Trust, a role which will see him handed responsibility for ensuring the guardian’s survival “in perpetuity”. According to The Times senior journalists including financial editor Nils Pratley and columnist Polly Toynbee were amongst those to express doubts amidst a worsening atmosphere brought about by a Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs For the three months to the end of March, Alphabet’s revenues rose to $20.26bn – up from $17.26bn a year before. This, however, fell short of expectations of around $20.4bn, with Alphabet’s share price falling 6% in after-hours trading as a result. This equates to a $32bn drop in market value. It wasn’t all bad news for the Google and YouTube owner. Alphabet’s advertising revenue jumped 16.2% in the first quarter to $18.02bn, with its number of ads, also known as paid clicks, jumping 29%. But the average price of online ads, known as cost-per-click, fell 9% in the quarter. In Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Pearlfisher has created a conceptual medical marijuana brand named Allay in conjuction with Surface Magazine. The American design, architecture, and fashion magazine approached Pearlfisher with an open-ended brief to develop a theoretical brand that imagines the future of marijuana. While the agency initially had doubts around the idea, it decided that given consumer adoption of medical marijuana in the US for health benefits it decided to charge ahead and developed a conceptual challenger brand that is designed to provide relief from chronic stress, anxiety and pain by harnessing the alleviating power of the marijuana root. Allay takes the form of Read full story › Source: The Drum...
Read MoreBy John Glenday The head of the National Crime Agency has warned that his organisation lacks the resources to target all paedophiles operating online, forcing it to advise low level offenders seek counselling rather than pursue criminal cases. Lynne Owens said the problem of sexual exploitation of children online was now ‘too big to solve’ and that undercover investigators would now simply message suspects advising they seek help rather than seek to identify suspects due to the ‘massive’ volume of people involved in disseminating illegal material. This would allow the crime agency to focus greater resources on identifying individuals responsible for the dissemination and creation Read full story › Source: The Drum...
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