By Natalie Mortimer Silver Spoon has updated its identity and packaging design due to increasing pressure to create stronger brand engagement in the wake of changing consumer views around sugar. The brand tasked BrandOpus with bringing a ‘brighter perspective’ to Silver Spoon and elevate it out of the ‘functional commodity space’ to foster an emotional connection with consumers. To achieve this the agency focused on Silver Spoon’s most recognisable asset, its spoon, and updated it to include a quirky face. “With this new identity, Silver Spoon feels less commoditised as a brand.” said Paul Taylor, executive creative director, BrandOpus. “The identity, and pack Read full story › Source: The Drum...
Read MoreBy Naomi Taylor The UK’s number one long-haul tour operator, Virgin Holidays, has appointed BD Network to develop a nationwide campaign to drive consumer engagement and Florida destination bookings during their Dream Bigger Sale. The launch of exclusive Disney offers, including Free Disney Dining, 14 parks for the price of 7 and 200 Disney Dollars, form the focus of the campaign to convert customers considering a Walt Disney World holiday. The campaign will travel to 10 locations around the country and be staffed by staffing agency, The Staff Room, giving customers the chance to unlock the magic of Disney, with prizes to give away Read full story › Source: The Drum...
Read MoreBy John Glenday Napster co-founder Sean Parker is embodying the maxim that if at first you don’t succeed then try, try again by attempting to resurrect Airtime – a video chat service which flopped on launch four years ago. In bringing the service back from the dead Parker will stick with the same name but rebuild an accompanying app from the ground up to allow people to listen to music and watch videos together remotely. This allows users to create and join ‘rooms’ based on particular topics or groups of people which will facilitate conversations, link sharing and video streaming for friends who find themselves Read full story › Source: The Drum...
Read MoreBy John Glenday Supreme Court judges have been warned by lawyers that any move to dissolve an injunction barring reports on a “celebrity threesome’ would be ‘devastaing’ and an abdication to ‘the rule of the press”. As a war of words escalates between supporters and opponents of the injunction the court has once again deferred judgement on the case, which has exposed the limitations of legal authority in an age of globalised media and the internet. The case centres on a case between The Sun on Sunday and a claimant who can be referred to only as PJS, whom it is alleged engaged in extramarital Read full story › Source: The Drum...
Read MoreBy John McCarthy With another Weird Week concluded its time again to reflect on the oddest marketing and advertising news. Video of Derren Brown, Statue Gas Masks & McBoatFace Dies: John's Weird Week Derren Brown Loading… 1. Derren Brown unleashed a creepy demon upon unsuspecting workers at Thorpe Park. 2. Greenpeace UK affixed gas masks onto London’s most famous statues in a clean air protest. 3. And the Boaty McBoatface saga came to an end. It won the online poll but Nerc researchers don’t seem keen to give the £200m ship such a stupid name. You can watch this week’s Weird Read full story › Source: The Drum...
Read More
Industry News