Posts made in May, 2016

on May 31, 2016

By Charlotte McEleny Welcome to The Drum’s APAC Creative Works. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC ‘Creative Work of the Week.’ We’ve now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 31 May. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for future publication, contact Read full story › Source: The Drum...

on May 30, 2016

By Doug Zanger To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today, I take the wheel for a spin around native advertising’s start. Go to any advertising or marketing conference and the term “native advertising” pops up frequently. In deserved deference to those who have taken the practice and made it their own, it is certainly a harbinger of today’s and future advertising. BuzzFeed and others may have cornered the market on mind share of native, but it has been done (and done Read full story › Source: The Drum...

on May 30, 2016

By Doug Zanger Sudler New York has announced an agency reorganization with the goal of increasing its level of focus in three key areas, ideas, client and people, according to the agency. Part of S&H Group, Sudler NY is a leading healthcare communications network (and part of Y&R Group and WPP) and recently named John Marchese managing director. His main goal will be to create greater cohesion across the entirety of account services, creative and operations. “These structural decisions were made and will continue to be made to ensure the highest level of energy is maintained for our ideas, our clients and our Read full story › Source: The Drum...

on May 30, 2016

By Matthias Puschmann Matthias Puschmann is the managing director of Vast Media, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing. The upcoming thirteenth series of music competition “The X Factor” will begin airing in August 2016 and broadcaster ITV’s hunt for new talent is already underway. Apart from the regular auditions in cities across the UK and the opportunity to apply online via submitting a video, this year singers can additionally audition via Facebook Live. This global first audition opportunity for a talent show Read full story › Source: The Drum...

on May 30, 2016

By Tony Connelly Orange is incentivising fan engagement at Euro 2016 by giving supporters the chance to adorn one of the most famous landmarks in the world with the colours of their country as part of its Orange Sponsors You campaign. As the official sponsor and telecoms provider for the tournament Orange has partnered with the City of Paris to showcase the passion of fans at Euro 2016 by illuminating the Eiffel Tower with in the colours of the most supported nation. Throughout the competition Orange will analyse fan support across Facebook, Twitter and Instagram by monitoring the number of posts hashtags for Read full story › Source: The Drum...