Posts made in May, 2016

on May 30, 2016

By Jessica Goodfellow The Icelandic government is working to restrict its residents from offering Airbnb rentals of more than 90 days to temper concerns over visitor impact on its landscapes off the back of high tourist numbers in recent years. The government has proposed a tax on people who rent out properties through Airbnb for more than 90 days a year. The proposed legislation could become law this week. The restrictions to control the rapid rise in visitors come as officials and residents of the country have expressed concerns over the impact the influx of people is having on it. The country is expected Read full story › Source: The Drum...

on May 30, 2016

By Kulvin Kailey With 1.5 billion people projected to be using messaging apps by the end of 2016, the introduction of chatbots seems like a logical development for both brands and users alike. A chatbot (at its most basic), is a system that delivers a service within a chat interface, using a prescribed set of rules for automated interaction. Brand communication isn’t one way, and it hasn’t been for a while – chatbots allow the conversations between brand and user to scale in a way that enhances user experience. The trend has been snowballing for some time now. Look at the increase in the Read full story › Source: The Drum...

on May 30, 2016

By Tony Connelly Traditional media outlets must shift their focus to social media platforms in order to more effectively reach readers, according to a new study by Pew Research Center which shows Facebook is now the dominant source for news. The ‘News Use Across Social Media Platforms 2016‘ report found that Facebook, Twitter, Instagram, YouTube and even Snapchat have emerged as the go-to sources for news. Having surveyed over 4,600 people Pew found that 62 per cent of Americans rely more on the social media platforms for news that they do traditional media. Facebook, which has around 222 million monthly active users across the Read full story › Source: The Drum...

on May 30, 2016

By Jessica Goodfellow At Google’s recent I/O conference, the tech giant unveiled a slew of new projects and investments in the latest tech trends, betting big on artificial intelligence, virtual reality and chat bots. Yet despite the exponential growth of these new tech formats, the money still lies, and will always lie, in advertising. This was the opinion of Google’s former chief executive Eric Schmidt, appearing just a week after the I/O conference at the Startup Fest Europe conference on May 24, to tell audiences that Google’s revenue stream is never likely to change. When asked on how Google makes money, Read full story › Source: The Drum...

on May 30, 2016

By Gillian West Tesco’s nod to famous album iconography has won over The Drum readers to scoop this week’s Creative Work of the Week prize. The print campaign, led by BBH London, comes as Tesco announces the return of vinyl to its stores after trialling the sale of vinyl in selected stores over Christmas. Loading… Now a permanent feature in 40 of its stores the launch of vinyl has allowed Tesco to take on a new format in its comms – flyposting – giving the supermarket the chance to target those used to seeing posters for new Read full story › Source: The Drum...