Posts made in May, 2016

on May 30, 2016

By Jessica Goodfellow Five digital giants now account for 19 per cent of all global advertising, of which Google alone commands 12 per cent, according to a report by ZenithOptimedia. Alphabet, Google’s holding company, now generates $60bn in media revenues, 166 per cent more than its nearest competitor, Walt Disney. That is a 21 per cent increase on the previous year. These are the findings from ZenithOptimedia’s Top Thirty Global Media Owners report, which ranks the world’s largest media companies by media revenue. It found that the media landscape is increasingly dominated by five big players, making it hard for traditional media owners to claim Read full story › Source: The Drum...

on May 30, 2016

By Tony Connelly Marmite is applying its ‘love it or hate it’ marketing line to an unusual product for the food spread after revealing it would launch a line of Marmite flavoured popcorn. The Unilever-owned brand has partnered with popcorn firm Joe & Seph’s to create sweet caramel popcorn glazed with the yeast spread, which will be available in 75g and 21g packs. Retailers stocking the snack initially will include Selfridges, Ocado and Lakeland. The move will capitalise on the soaring sales of the popular snack which is now worth £55m per-year. A Unilever spokeswoman said: “Popcorn is one of the biggest success stories Read full story › Source: The Drum...

on May 30, 2016

By Tony Connelly Nike has unveiled the new Barcelona kit which sees the club return to its roots after dropping its shirt sponsor Qatar Airways. The new kit unveiling follows on from Nike’s 10 year contract extension with Barcelona which is reportedly the most expensive kit deal in history at £107m per-season. It sees the club return to its classic broad vertical stripes with thinner tonal stripes intended to homage the kit worn by the team in the 1991/92 season, when Barcelona won its first ever European Cup. Interestingly the Catalan club’s new kit will no longer feature the Qatar Read full story › Source: The Drum...

on May 30, 2016

By Gillian West Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 30May. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for Read full story › Source: The Drum...

on May 30, 2016

By Tony Connelly BT Sport‘s attempts to make this year’s Champions League final accessible to the widest possible audience saw its free YouTube live stream of the match viewed by around 1.8 million people. The sports broadcaster saw its European viewing figures significantly boosted following the decision to air the game across its digital platforms including bt.com, the BT Sport App and YouTube as well on its TV channels. With 4.3 million people watching the game on BT Sport’s TV channel, Real Madrid’s penalty shoot-out victory over rivals Atlético Madrid attracted a combined audience of 6.1 million for the broadcaster. The figures Read full story › Source: The Drum...