By Jessica Goodfellow Speedo is pioneering a global swim movement for its latest campaign ‘Speedo Fit’, hoping to bring swimming into fitness routines around the world in its first TV campaign in over a decade. The campaign has launched in over 50 markets globally. It is aimed specifically at the fitness enthusiast market, to encourage people to challenge the regime, with the brand message: ‘The most powerful thing you can do to your routine is to change it’. The campaign ‘There’s fit and there’s Speedo fit’ features and champions other sports, to demonstrate how swimming can complement and improve fitness and training. It Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Olympic gold medalist Mo Farah has reportedly closed his charity after it emerged it had spent more on marketing and events than on delivering its promise to help children in Africa and the UK. The Mo Farah Foundation was set up by Farah and his wife Tania Nell in 2011 to combat poverty and provide aid to people in east Africa and the UK. The Sun claims trustees of the charity, including Farah, Nell and journalist Rageh Omaar, agreed it could no longer deliver on its promise and have closed the charity on this premise. According to the news report, the Read full story › Source: The Drum...
Read MoreQiaobi, the Chinese laundry detergent company behind ‘racist’ ad blame media for ‘over-amplification’
By Jessica Goodfellow Shanghai Leishang Cosmetics, the Chinese laundry detergent company called out for racism for releasing an ad showing a black man being “washed” white, has shouldered the blame onto the media for causing the ad to go viral. The ad shows a black man being stuffed into a washing machine by an Asian women, together with Qiaobi laundry detergent, and emerging as a fair-skinned Asian man. The advert, which first appeared on Chinese social media in March, went viral on social media and across the news for what one Twitter user described as the “most racist ad of the year”. Following the negative backlash, Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Shanghai Leishang Cosmetics, the Chinese laundry detergent company called out for racism for releasing an ad showing a black man being “washed” white, has shouldered the blame onto the media for causing the ad to go viral. The ad shows a black man being stuffed into a washing machine by an Asian women, together with Qiaobi laundry detergent, and emerging as a fair-skinned Asian man. The advert, which first appeared on Chinese social media in March, went viral on social media and across the news for what one Twitter user described as the “most racist ad of the year”. Following the negative backlash, Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Shanghai Leishang Cosmetics, the Chinese laundry detergent company called out for racism for releasing an ad showing a black man being “washed” white, has shouldered the blame onto the media for causing the ad to go viral. The ad shows a black man being stuffed into a washing machine by an Asian women, together with Qiaobi laundry detergent, and emerging as a fair-skinned Asian man. The advert, which first appeared on Chinese social media in March, went viral on social media and across the news for what one Twitter user described as the “most racist ad of the year”. Following the negative backlash, Read full story › Source: The Drum...
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