Posts made in May, 2016

on May 29, 2016

By Adam Flomenbaum Ahead of Friday’s premiere of ‘Outcast,’ Cinemax has released an innovative, interactive trailer for the show that leveraged both 3D audio technology along with eye-tracking software. In Outcast, a young man attempts to find out why he’s been experiencing demonic possessions. In the trailer, created by Campfire (part of SapientNitro), users enter ‘their possession’ and try to escape using eye motions. The trailer is designed to build social buzz – which is becoming increasingly important to a show’s eventual success – ahead of the premiere. For those who cannot wait until Friday, Cinemax is experimenting with windowing, another tactic that Read full story › Source: The Drum...

on May 29, 2016

By Noel Young Hard on the heels of the Drum’s launch in Singapore last week, comes the news that the dynamic island nation may have another coup up its sleeve: it could be first city in the world with a fleet of driverless taxis. The startup nuTonomy Inc – based in Cambridge, Mass, and Singapore – has revealed that it raised $16 million to continue work on its autonomous vehicle technology. The man behind it all is Karl Iagnemma who grew up in Detroit, where many of his family members worked in the auto industry. Iagnemma was an intern at Read full story › Source: The Drum...

on May 29, 2016

By Adam Flomenbaum TiVo each fall releases its Cheaters Survey, which digs into how often partners who resolve to watch TV shows together cheat by watching the show alone. The most recent survey showed that 62 per cent of respondents admitted to watching a shared show without their significant other. Now, though, there is a solution to cut down on TV-viewing infidelity. First reported earlier this week by Co.Create, Cornetto, the U.K. ice cream brand, has created ‘Commitment Rings.’ The rings feature NFC technology linked to a video-streaming platform, and agreed-upon shows can only be viewed when the two rings are near each Read full story › Source: The Drum...

on May 28, 2016

By Stephen Lepitak The death of the founder of JCDecaux, Jean Claude Decaux has been described by WWP chief executive Sir Martin Sorrell as “very sad news.” Speaking to The Drum, Sir Martin paid tribute to Decaux, who passed away at the age of 78 on Friday (27 May), describing him as “a patriarch, innovator and true entrepreneur, who built a sustainable, long-term brand in out-of-home and incredible share owner value.” He added that Decaux was “an example to all of us” and said that “all at WPP wish his family long life.” Former French President Nicolas Sarkozy posted a message to Facebook Read full story › Source: The Drum...

on May 28, 2016

By Jennifer Faull John Simpson, the world affairs editor for the BBC, has ditched his plans to run a corporate consultancy business amid criticism that it would be a breach of editorial guidelines. Simpson used his personal website to advertise the company, called Simpson Associates, which would offer media relations and crisis management advice. It has been reported that on the site it was promised that the journalist’s “extensive network” of contacts including a “global team of expert advisers that include former senior editors and correspondents” could “respond seamlessly to our clients’ needs”. In an article for the Mail Online an unnamed Read full story › Source: The Drum...