By Tony Connelly José Mourinho’s appointment as Manchester United manager will undoubtedly excite the club’s sponsors who will look for ‘the special one’ to help invigorate their investments by returning the club to winning ways but what does the future hold for his personal endorsements with brands who will now compete with the sponsorship gargantuan that is Manchester United. The long expected confirmation came this morning when the club announced that Mourinho had signed a three-year deal, however Jaguar were the first to report on the news last night when they tweeted a message of congratulations to their beloved brand ambassador. It is Read full story › Source: The Drum...
Read MoreBy Noel Young The revelation that billionaire Peter Thiel has been bankrolling to the tune of $10 million Hulk Hogan in his successful lawsuit against Gawker has raised concerns in the US about the effect on the freedom of the press. With Gawker now contemplating a possible sale after the $140 million award to Hogan, the New York Times says that the case “has some asking whether press freedom in the United States is in peril if a scorned billionaire can help deliver a crippling blow to a media company.” On Wednesday Thiel spoke to the Times about Read full story › Source: The Drum...
Read MoreBy Doug Zanger (Ed. note: Who doesn’t like a little prognostication for awards season? To that end, and leading up to our coverage at Cannes, we engaged four ad schools and asked them, along with some of The Drum’s editorial staff, to weigh in on specific creative, if it will win a Cannes Lion and, if so, which ones. Feel free to add your own comments and we’ll see who is right at the end of June.) Awareness messages have had a strong showing at the Cannes Lions in recent years. In 2013, McCann Melbourne’s “Dumb Ways to Die” became the all-time Lions Read full story › Source: The Drum...
Read MoreBy Direct Marketing News More than casual observers remark on Facebook’s unleashing of its mobile ad network. Read full story › Source: DM News...
Read MoreBy Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Karin Drakenberg, co-founder and COO at StrawberryFrog. Below, find out why the pink ribbon campaign for breast cancer, which was created by Estée Lauder executive Evelyn Lauder in 1992, is her favorite marketing moment. For me it is every time I see the pink ribbon – it’s an example of a extraordinary international cultural movement. It is is a global movement against breast cancer and Read full story › Source: The Drum...
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