Posts made in May, 2016

on May 27, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Heather Taylor, a freelance writer for Advertising Week, HelloGiggles and Ed2010. Below, see why Taylor, who tweets @howveryheather, chose BACARDÍ Mojito’s one-minute romp through eras past and present as one of her favorite marketing moments. How do you make a liquor brand that has been around since 1862 come alive for the millennial generation? For BACARDÍ Mojito’s “Eras” commercial campaign in 2009, agency Y&R New York Read full story › Source: The Drum...

on May 27, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Heather Taylor, a freelance writer for Advertising Week, HelloGiggles and Ed2010. Below, see why Taylor, who tweets @howveryheather, chose BACARDÍ Mojito’s one-minute romp through eras past and present as one of her favorite marketing moments. How do you make a liquor brand that has been around since 1862 come alive for the millennial generation? For BACARDÍ Mojito’s “Eras” commercial campaign in 2009, agency Y&R New York Read full story › Source: The Drum...

on May 27, 2016

By Laurie Fullerton An in depth report on employment growth and opportunity shows a far more confident business community looking to hire over the next 12 months, with employees also thinking about shifting jobs and making career changes. With 66 per cent of business organizations stating that they plan to increase employee pay next year, this could not come at a better time with an estimated 55 per cent of employees unhappy with their current salaries. Additionally, out of the 30 per cent of employees surveyed who had actually asked for a pay increase, only half were successful. With growing business confidence across Read full story › Source: The Drum...

on May 27, 2016

By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. Facebook Facebook has appointed Patrick Walker, responsible for launching YouTube in the EMEA region, as director of media partnerships EMEA to guide media companies’ strategies across Facebook’s products. Walker will be responsible for leading EMEA content partnerships with media companies across news, sports, and entertainment. He will be focused on helping media companies develop publishing and audience development strategies for products including Facebook video, Instant Articles, 360-video and virtual reality. He joins from Rightster (now Brave Read full story › Source: The Drum...

on May 27, 2016

By Rebecca Stewart Betway has launched a new string of ads ahead of the Champions League, showcasing the lengths football fans will go to watch their beloved game. The betting shop’s ‘For the Love of the Game’ push comprises three films ‘Arctic’, ‘Dingy’ and ‘Capsule’. Each has been shot in the style of classic movies to give a nod to the golden age of cinema to create a dramatic effect. The first of the three spots, will air on 28 May around Champions League final programming on ITV and shows two arctic explorers – one distracted by the football, the other by an Read full story › Source: The Drum...