Posts made in May, 2016

on May 31, 2016

By Steve Peters The role of digital systems (platforms & CMS) is becoming increasingly important to all types of organisation, those operating in B2C and B2B sectors alike. This is part of the reason why ‘digital transformation’ is such a hot topic at the moment as more and more businesses realise that their current solution isn’t up to the job in their quest to keep up with consumer/customer expectation and business needs. There can be several triggers that force a business to re-platform or overhaul a digital system, from out-of date, inadequate legacy systems to simply a change of agency that highlights the longer Read full story › Source: The Drum...

on May 31, 2016

By Rich Leigh I spotted a tweet from part-time BBC Radio 2 presenter, full-time tweeter Jeremy Vine this morning, highlighting a few paragraphs of the FT. According to the article from last Friday, David Cameron “enlisted the help of technology companies including Facebook, Twitter, Uber, Snap Fashion and The Lad Bible to generate ideas to boost turnout” among 18-24 year olds in the upcoming EU Referendum. Snap Fashion’s 28 year old founder Jenny Griffiths is credited with coming up with a #VoteyMcVoteFace campaign – yes, that’s a campaign that, as so many do, started with the realisation that one word rhymed with Read full story › Source: The Drum...

on May 31, 2016

By Gillian West To promote its forthcoming summer promotion – ‘Pay Per Inch’ – Carling has recruited football legends Paul Ince and Jimmy Bullard to spoof an iconic scene from The Godfather. Famously known as the Guv’nor, Carling has convinced Ince to put on his best tux to play the owner of a TV warehouse. Ince, (or should that be Inch), is joined by Bullard, who tries his best to persuade the Guv’nor to part with the TVs for the same low price offered by the Carling promotion which sees fans given the chance to snap up high-quality TVs for the price of their screen Read full story › Source: The Drum...

on May 31, 2016

By Rebecca Stewart Snapchat has signed a multiyear deal to share live moments from Wimbledon, including footage from the men and women’s finals. The partnership comes as the social giant has revealed its British user number for the first time, claiming that it now has 10 million active daily users in the UK, which makes Britain its second largest market behind the US. The three-year Wimbledon deal with the All England Tennis and Croquet club will see Live Stories from the tournament shared on Snapchat. As part of the deal, Snapchat will also sell ad spots to sponsors, which include Stella Artois and Häagen-Dazs. The social Read full story › Source: The Drum...

on May 31, 2016

By the drum Despite lagging behind the wider advertising market, luxury goods manufacturers are starting to take a leaf out of their peers’ book, and invest increasing amounts of their ad dollars in digital at the expense of offline channels, according to Zenith Optimedia. The insights were revealed in the latest Luxury Advertising Expenditure Forecast published today (31 May), where the Publicis Groupe outfit forecast that digital will be the largest luxury advertising medium in 2017, overtaking print and TV, accounting for 32.1 per cent of total spend by such brands. “Digital advertising is by far the biggest contributor to the growth in Read full story › Source: The Drum...