Posts made in May, 2016

on May 31, 2016

By Jessica Goodfellow Twitter has unveiled a free tool allowing the press and general public to track live debate during the EU referendum campaign as the vote quickly approaches. The #EURef Data Hub is a collaboration between UK multimedia news agency the Press Association (PA), and Twitter, where much of the political conversation surrounding the referendum takes place. The data hub, built by social analytics company Blurrt, measures and displays the levels of Twitter conversation around the Leave and Remain campaigns, who are the most mentioned campaigners, and which topics are driving the most conversation. It will also track users’ emotional reactions to Read full story › Source: The Drum...

on May 31, 2016

By Rebecca Stewart Are selfies the key to getting young people to vote in the forthcoming EU referendum? A new initiative born from a government initiative seems to think to. A social media campaign inviting youths to post a selfie alongside the hashtag #VoteMcVoteface has landed on Twitter. Inspired by the popularity a recent RRS naming competition which saw ‘Boaty McBoatface’ take first place as the public’s choice for the title of a £200m polar ship, the drive was created by founder of Snap Fashion, Jenny Griffiths. Griffith’s told the Huffington post that she was asked to attend a government meeting alondside other tech companies Read full story › Source: The Drum...

on May 31, 2016

By John McCarthy JD Wetherspoon founder Tim Martin has strengthened his push for a UK exit from the EU by printing 200,000 beer mats for his pub chain attacking the head of the International Monetary Fund (IMF), Christine Lagarde. The mats look to hit punters when they’re having their pints, raising questions about the effectiveness and motives of the IMF, which among other things, helped fund Greece’s bailout. Lagarde, who remains in vocal opposition of the Brexit claiming it would harbour a“pretty bad to very, very bad” outcome for the UK, was the main focus of the beer mats aiming to bring Britain’s financial future Read full story › Source: The Drum...

on May 31, 2016

By John Glenday French prosecutors determination to crackdown on alleged tax avoidance by Google has been laid bare by revelations that the prosecutor’s office spent almost a year plotting a dramatic raid on the search giant’s Paris base with 100 investigators in tow. The sudden move caught Google completely by surprise with the business now facing the prospect of a $1.8bn fine after French financial prosecutor Eliane Houlette went to extreme lengths to keep her intentions secret, referring to Google only by the codename ‘Tulip’ to prevent anyone from the business from getting wind of their raid. Speaking to Europe 1 Houlette said: “We’ve dealt Read full story › Source: The Drum...

on May 31, 2016

By Manita Dosanjh Since the French Open kicked off, Andy Murray has been racking up the most internet buzz across the biggest social media networks. While the other media darlings like Novak Djokovic and Serena Williams have been scoring high mention levels in the UK, Murray is staying consistently high in the social charts (although rival Djokovic is putting up a good fight). Here’s a nice graph to prove it: Loading… Most of the UK conversation about Murray is coming in from Twitter, but he’s also scoring the lion’s share of news coverage, with 20 per cent of Read full story › Source: The Drum...