Posts made in May, 2016

on May 31, 2016

Meet Uncle Mat Braddy, the former CMO of startup-to-IPO brand Just Eat. Mat is now an entrepreneur building a new app, Rock Pamper Scissors, and is also a mentor to many London startups sharing his tips & experience. In our new column Uncle Mat responds to readers’ startup marketing problems. If you have a dilemma send a brief email to mat.brady@thedrum.com. You can follow Mat on Twitter @matbraddy. As a start-up who has been going a few months; what is your advice to best raise awareness of my business with a low budget? Ben, London. A common question and one that is Read full story › Source: The Drum...

on May 31, 2016

By Jessica Goodfellow At a time when it’s becoming increasingly hard for publishers to make money, Cosmopolitan believes media executives should rely less on advertising and circulation models and focus more on events. Pulling away from advertising might seem contrarian for a legacy publisher but it’s a shift that has turned the brand into a success story. “Sex is not just what this brand is anymore – we are now looking more at longform” says editor Farrah Storr, who has helped steer a radical overhaul of the title’s editorial, marketing and distribution over the last year. It’s scrapped the old ‘fun fearless female’ strapline and Read full story › Source: The Drum...

on May 31, 2016

By Jessica Goodfellow At a time when it’s becoming increasingly hard for publishers to make money, Cosmopolitan believes media executives should rely less on advertising and circulation models and focus more on events. Pulling away from advertising might seem contrarian for a legacy publisher but it’s a shift that has turned the brand into a success story. “Sex is not just what this brand is anymore – we are now looking more at longform” says editor Farrah Storr, who has helped steer a radical overhaul of the title’s editorial, marketing and distribution over the last year. It’s scrapped the old ‘fun fearless female’ strapline and Read full story › Source: The Drum...

on May 31, 2016

By Staff Writer Mat Braddy, former chief marketing officer for Just Eat and founder of stylist listing app Rock Pamper Scissors, has joined The Drum as its agony uncle for start up brands to pose questions and receive words of wisdom from. ‘Uncle Mat’, who starts today, will be available to answer questions from start ups about the major problems they face, sharing insights and knowledge from his own experience of growing new brands to become market leaders. Braddy was involved in the growth of Just Eat, the takeaway delivery app, from 2009 until 2015. Prior to this, he Read full story › Source: The Drum...

on May 31, 2016

By Charlotte McEleny To help a couple with a young baby rekindle the romance in their lives, Iris Singapore has created a three minute video which shows a husband preparing food for his baby while creating a favourite dish for his wife, based on the same ingredients. The idea is to show the small things that can be done to keep a relationship special, despite the new distraction of a child. The video is hosted on the Philips Facebook page. Iris Singapore: Philips ‘Philips 4-in-1 Healthy Baby Food Maker’ Agency: Iris Singapore Client: Philips Date: May 2016 To help a couple with Read full story › Source: The Drum...