Posts made in June, 2016

on Jun 30, 2016

By Rebecca Stewart Would you stop if you saw a little girl lost and alone on the street? That’s what Unicef is asking viewers in our Ad of the Day. The charity’s compelling social experiment tasked child actor Anano, aged six, to pretend to be homeless to test the public’s reaction. Anona is seen wondering the streets alone and going into cafes alone – first as wealthy child with a fresh outfit and clean face, then as a poor child with soot on her face and dirty clothes. In the first instance, Anona was checked upon by concerned strangers who stopped to ask if she was Read full story › Source: The Drum...

on Jun 30, 2016

By Adam Flomenbaum This past weekend at VidCon, YouNow, the four-year-old livestreaming platform, sponsored the community stage along with a broadcast booth on the creator floor. While YouTube, Instagram, and Vine were in attendance, the excitement around YouNow was palpable. The platform continues to grow rapidly and already boasts more than 100 million user sessions per month. When we interviewed CEO Adi Sideman last week, he specifically called out Hailey Knox, the platform’s first big star. And when someone “makes it” on an up-and-coming platform, it has a snowball effect: more and more promising creators join the platform. In addition to YouNow’s official presence, Knox Read full story › Source: The Drum...

on Jun 30, 2016

By Adam Flomenbaum This past weekend at VidCon, YouNow, the four-year-old livestreaming platform, sponsored the community stage along with a broadcast booth on the creator floor. While YouTube, Instagram, and Vine were in attendance, the excitement around YouNow was palpable. The platform continues to grow rapidly and already boasts more than 100 million user sessions per month. When we interviewed CEO Adi Sideman last week, he specifically called out Hailey Knox, the platform’s first big star. And when someone “makes it” on an up-and-coming platform, it has a snowball effect: more and more promising creators join the platform. In addition to YouNow’s official presence, Knox Read full story › Source: The Drum...

on Jun 30, 2016

By Rebecca Stewart Nielsen has unveiled its first figures around shows on streaming services yesterday, ushering in a new era of transparency for platforms like Netflix. Nielsen has been tracking streaming data for TV studios that ‘opt in’ to work with the measurement firm by sharing digital files that can be scanned for audio fingerprints to reveal viewer data. The method can be applied to measure any programming a studio has produced, which means that studio-backed original shows created for Netflix, Hulu and Amazon Prime are free to be included in the data. The first findings of its research into viewership of TV shows on streaming Read full story › Source: The Drum...

on Jun 30, 2016

By Rebecca Stewart Nielsen has unveiled its first figures around shows on streaming services yesterday, ushering in a new era of transparency for platforms like Netflix. Nielsen has been tracking streaming data for TV studios that ‘opt in’ to work with the measurement firm by sharing digital files that can be scanned for audio fingerprints to reveal viewer data. The method can be applied to measure any programming a studio has produced, which means that studio-backed original shows created for Netflix, Hulu and Amazon Prime are free to be included in the data. The first findings of its research into viewership of TV shows on streaming Read full story › Source: The Drum...