Posts made in June, 2016

on Jun 30, 2016

By Seb Joseph Marketers are either pulling or pausing advertising spend just a week after the Brexit vote as they look to insulate themselves from the growing uncertainty about the future. That incertitude is sucking confidence out of brands and it’s difficult for them to keep calm. Marketers know how to mitigate risk in the wake of 2008’s financial crisis but have been stunned by a Brexit they thought was impossible. Their biggest concern now is for the economy and agencies are already getting twitchy that their clients will use the immediate economical and political uncertainties to slash spend in the medium to long-term. Fear Read full story › Source: The Drum...

on Jun 30, 2016

By Seb Joseph Marketers are either pulling or pausing advertising spend just a week after the Brexit vote as they look to insulate themselves from the growing uncertainty about the future. That incertitude is sucking confidence out of brands and it’s difficult for them to keep calm. Marketers know how to mitigate risk in the wake of 2008’s financial crisis but have been stunned by a Brexit they thought was impossible. Their biggest concern now is for the economy and agencies are already getting twitchy that their clients will use the immediate economical and political uncertainties to slash spend in the medium to long-term. Fear Read full story › Source: The Drum...

on Jun 30, 2016

By Michael Feeley Former Callcredit and Bauer Media manager Rob Edwards has joined Intermarketing as the agency’s channel strategy director. Edwards will lead a newly-formed 12-strong team (including the agency’s new head of CRM, ex Wunderman data strategist, Andrew Ananth) provide data analysis, insight and strategy to help clients “demystify, humanise, simplify, hone and make better use of their relevant data”, according to Nickii Gray, Intermarketing’s managing director. The new team will be working alongside Intermarketing’s existing 136 staff based in London and Leeds, adding value to the agency’s client portfolio which includes adidas, British Red Cross, Virgin Trains, Bupa Global and the Shop Direct Read full story › Source: The Drum...

on Jun 30, 2016

By The Drum Figures published today that by McKinsey Global Institute (MGI) claim Europe is currently operating at only 12 percent of its digital potential compared with18 percent in the U.S., with the outfit claiming that further digitisation could bolster GDP by €2.5 trillion within 10 years. One point worth noting is that while the report is published today (30 June), the GDP estimate was calculated well in advance of last week’s shock decision by the UK electorate, where voters elected to leave the European Union. The study, dubbed Digital Europe: Pushing the frontier, capturing the benefits, shows the region is “in the middle of Read full story › Source: The Drum...

on Jun 30, 2016

By Ronan Shields Earlier this month, Twitter’s ad exchange MoPub struck a deal with anti-fraud outfit Forensiq in a bid to reassure advertisers that clicks on its mobile ad exchange are generated by human beings and not bots. Twitter’s MoPub marketplace sits within the social network’s ad tech stack – an increasingly important part of its business, especially as growth of its overall user numbers begins to plateau – and connects media buyers and sellers to trade in-app mobile inventory using real-time bidding (RTB) technology. Through the partnership between MoPub and Forensiq, Twitter hopes to improve the “supply quality” across the more than 45,000 mobile Read full story › Source: The Drum...