Posts made in July, 2016

on Jul 26, 2016

By Charlotte McEleny Vodafone has moved the final part of its global media account to GroupM to create a unified deal for its bespoke ‘Team Red’ arrangement with the agency. The Australian media business has moved from another WPP AUNZ agency Bohemia to GroupM, marketing the final territory to move into the specially created Vodafone media unit at GroupM ‘Team Red’. The telco has already put this unit live in all markets and it said it expected the Australian part of the agreement to be set up by 31 October this year. Vodafone chief marketing officer, Loo Fun Chee, said: “Bohemia has been an instrumental partner Read full story › Source: The Drum...

on Jul 26, 2016

By Doug Zanger For marketers, getting and gathering data can be a love/hate affair. The love comes from the numbers that come in, clearly indicating where campaigns are performing and how budget can and should be spent. The hate? Intuitive, quick reconciliation and aggregation. Clunky spreadsheets and complex interpretations between ad and attribution providers is part and parcel. Mobile marketing technology company Tune, at their Postback ’16 event in Seattle, announced the release of Multiverse, to help address this and other marketer pain points. “It’s a really big deal from a workflow perspective. From a data perspective, the marketer already has access to Read full story › Source: The Drum...

on Jul 25, 2016

By Laurie Fullerton With Google introducing more and more ranking signals that can diminish the ultimate impact of links, there is a growing perception that links are losing their mojo as content marketing, in-depth articles, and a slew of different ranking factors may be taking precedence. However, a recent study that calculated correlation data, case studies and Google’s stated directive that links and content are the most important ranking factors found that links do matter, but also that good content helps links matter more. “We looked at the statistical significance. We found that links are really powerful because there is a nearly Read full story › Source: The Drum...

on Jul 25, 2016

By Laurie Fullerton Optimism is growing among US marketers regarding the amount of spending and growth within their organization, with 53 per cent of US marketers surveyed stating that they believe their business will grow in revenue within the next few years. However, many perceive senior leadership as lagging behind in their understanding of the importance of investing and training in digital technologies. In a recent report conducted by the American Marketing Association (AMA) in partnership with Millward Brown Vermeer, while 60 per cent of those surveyed believe that the role of marketers will grow in influence and authority within their organization Read full story › Source: The Drum...

on Jul 25, 2016

By Doug Zanger Sometimes, the best ideas start as a joke. As Philadelphia-based independent agency Red Tettemer O’Connell and Partners (RTO+P) discussed the Democratic National Convention, kicking off in the city today, the idea of “painting the town blue” came up. From there, someone in the agency suggested changing the name of the agency from “Red” to “Blue” for the week. Steve Red, one of the RTO+P founders and namesakes of the agency would never go for that, right? Wrong. Red was 100% up for going “blue” to celebrate the week to the point that the agency changed their name to Blue Tettemer O’Connell and Read full story › Source: The Drum...