By DMN A weekend of exemplary marketing, or one of marketing superseding product? Read full story › Source: DM News...
Read MoreBy Laurie Fullerton With a recent index report produced by the AMA indicating that investment in marketing tools will increase ever more in the coming years, thousands of businesses have created proprietary tools to help their customers streamline and simplify the process of marketing and selling their own products. As a businessperson with aspirations for a company’s growth, tools and resources must propel business forward and a recent article in Entrepreneur Magazine outlined why it is important to select the right tools from the beginning, and implement them strategically in ways that aid current processes and workflows. Among some of Read full story › Source: The Drum...
Read MoreBy Tony Connelly Cheil London has partnered with specialist healthcare agency Wethepeople London to launch Cheil Health, a new service dedicated to servicing global and local healthcare and pharmaceutical clients. The joint venture will be headed up by Cat Davis, Cheil’s chief growth officer for the UK and Europe, and John Perkins, wethepeople London’s managing partner. Both will run the operation alongside their current roles at their respective agencies. Cheil Health will be fully integrated into the main operation at Cheil and will offer clients bespoke teams of varying disciplines from Cheil and wethepeople. Paul Hammersley, the UK group chief executive of Cheil, said: “Cheil Health Read full story › Source: The Drum...
Read MoreBy Seb Joseph Dentsu Aegis Network has snapped up Gyro that will see the latter become what is claimed to be the largest agency dedicated exclusively to business-to-business (B2B) marketing. The acquisition sees Dentsu’s B2B media agency Interprise collapse into Gyro, which will be headquartered in the US – the world’s largest B2B market. Additional markets span the US, UK, France, Germany, Spain, Australia, Hong Kong, Singapore and the UAE. Gyro, founded in 1999 is a three-time Business Marketing Association Global B2B agency of the year (2014-2016) and has placed a premium on creating ideas that are “humanly relevant” Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Computer vision platform GumGum has appointed former Exponential and InMobi commercial director Ed Preedy as managing director for Europe. Based in GumGum’s London office, Preedy will be responsible for leading the company’s growth across the continent, establishing new offices in the major European territories and building partnerships with advertisers and publishers. Preedy has almost 15 years’ worth of experience in digital advertising, and has worked for the likes of Capital Radio, Rivals Digital Media, Exponential and more recently InMobi. During his eight year tenure at Exponential, Preedy launched the first European office in the UK and grew the business by initiating the Read full story › Source: The Drum...
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