Posts made in July, 2016

on Jul 25, 2016

By Jessica Goodfellow Mail Brands UK has struck a deal with programmatic agency Infectious Media to build out its audience extension capabilities. It will now allow advertisers to take its consumers’ online activity and use that data to understand and reach relevant audiences elsewhere. Infectious Media’s clients – which includes Adidas, John Lewis and Expedia – will be able to take advantage of MailOnline’s huge scale to understand the activity of a range of audience segments, allowing for better audience targeting elsewhere on the web. MailOnline will collect and segment its own website and app data as part of the deal Read full story › Source: The Drum...

on Jul 25, 2016

By Claire Passos It’s a month since the UK bid au revoir to the rest of Europe. As we watched the value of the pound literally fall of a cliff, it’s fair to say the UK hasn’t been an entirely happy place. But, since the sun has finally decided to show its face, we thought it was about time we all looked on the bright side of life. So, we’ve found a few positives for small businesses to take from Brexit. Small businesses rise up You’ve probably read all sorts of tales of businesses packing their bags like belligerent teenagers and heading off for a Read full story › Source: The Drum...

on Jul 25, 2016

By Jennifer Faull As the ink begins to dry on the Verizon’s $4.8bn buyout of Yahoo and chief executive Marissa Mayer plans her exit, it brings an end to a challenging four years which failed to see her turn the company’s fortunes around. The pressure was on Mayer from the start. She was plucked from Google where she– in the end – had been heading up its Maps and local products (a job she was moved into having been removed from the search team after losing a turf battle with engineer Amit Singhal). There, she earned a reputation as someone with a staunch eye Read full story › Source: The Drum...

on Jul 25, 2016

By Natan Edelsburg Loading… Found Remote has been dedicated to bringing you exclusive data around the future of TV from the top data providers in the industry. To go even deeper, every month 4C, a global leader in data science and media technology, will look at the brands that received the biggest Social Lift after their commercials aired. So far example, for June’s data above, in the two minutes after the Cheetos commercial aired, the brand saw a 116.6% increase in mentions, retweets, comments, and post likes from Facebook and Twitter. Amazon.com was also in Read full story › Source: The Drum...

on Jul 25, 2016

By Ronan Shields AOL-owner Verizon Wireless has this morning (25 July) confirmed it is to purchase fellow early internet pioneer Yahoo for a deal worth $4.83bn, which means the company will have shelled out close to $10bn on digital advertising companies in just under a year. The union of AOL and Yahoo has long been speculated upon (it was first mooted as far back as five years ago), but the current circumstances are hardly those anticipated by Yahoo chief executive Marissa Mayer, who is set to walk away from the company with a $55m severance payment. Transition Yahoo will now be integrated into AOL, Read full story › Source: The Drum...