By Natan Edelsburg Loading… San Francisco based ColorTV is betting on the fact that apps will change TV as much as they changed phones. They say by 2020 there will be nearly 1 billion connected TVs globally. The company, which just raised $1.5 million in funding from Foxconn is trying to build the best marketing platform possible for the OTT world. Found Remote interviewed CEO and Cofounder Giancarlo Maniaci about their platform and recent funding. Found Remote: How is ColorTV helping push the future of the industry?Giancarlo Maniaci: First, we help the consumer. The Read full story › Source: The Drum...
Read MoreBy James Martin I picked this title because it’s a phrase I heard someone use in a meeting the other day, and it made me feel that I could legitimately write topical jokes, while pretending to be like Keanu Reeves in Point Break (albeit a shoddy re-make where he sits hunched over a laptop, surfing the net instead of actually surfing, and rather than taking down ‘The Ex-Presidents’ and their fake faces, he writes devastating satire about potential ‘Future-Presidents’ and their fake hair). Topical humour is very much the life-blood of Twitter; famously the shortest period of time known to scientists is that between Read full story › Source: The Drum...
Read MoreBy DMN Telecom looking to futureproof its business Read full story › Source: DM News...
Read MoreBy Rebecca Stewart Brands can now serve up 360-degree ads on publisher’s sites thanks to new technology from Teads. The video ad marketplace, which helps the likes of Mashable, the Guardian and Forbes monitise its videos, has added 360-video functionality to its inRead toolkit for advertisers, allowing brands to buy slots for the immersive format across all screens including desktop and smartphones. Various brands from Coca-Cola to Nestle have embraced 360-degree video spots, which are similar to virtual reality experiences in the sense that they offer up the chance to see the creative from different angles. The format removes the need Read full story › Source: The Drum...
Read MoreBy John McCarthy US telecoms company Verizon has put months of speculation to rest announcing that it will secure Yahoo’s core internet business for $4.8bn. Verizon seems intent on buying up 90’s web giants having secured AOL last year for $4.4bn, which will now be bolstered by Yahoo’s business. Yahoo retains only a 35.5 percent stake in Yahoo Japan and less than a fifth of Chinese ecommerce company Alibaba. Lowell McAdam, Verizon chairman and chief, said: “Just over a year ago we acquired AOL to enhance our strategy of providing a cross-screen connection for consumers, creators and advertisers. The acquisition of Yahoo will put Read full story › Source: The Drum...
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