Posts made in July, 2016

on Jul 25, 2016

By Ronan Shields The Drum’s digital editor Ronan Shields points out how Yahoo’s dramatic Tumblr write down is indicative of a major correction in the industry’s ad tech sector. Perhaps the most shocking element of yesterday’s Yahoo revelations was the debilitating effects of its Tumblr write down on its overall financial performance? Despite annual increases in its search, mobile, and MAVENs revenue during the second quarter (which amounted to $1.3bn) of this year, a downgrade in the valuation of Tumblr (to the tune of $482m) meant its overall losses widened to $440m, compared to just $20m 12 months beforehand. A promise to ‘not screw it Read full story › Source: The Drum...

on Jul 25, 2016

By DMN Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization Read full story › Source: DM News...

on Jul 25, 2016

By Jessica Goodfellow Guardian News and Media (GNM) will now let advertisers target its most engaged users at scale by identifying popular content on the site, and then offering brands the ability to message them, via its new programmatic offering Pulse. Pulse identifies surging stories using the Guardian’s own real-time data analytics tools. It then overlays audience segments to enable advertisers to reach audiences in line with their brand. Advertisers can also contextually target across the Guardian’s verticals such as travel, finance and life and style for maximum impact. It will mean advertisers on Guardian News and Media will for the first time be able to Read full story › Source: The Drum...

on Jul 25, 2016

By DMN Jim Scinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization Read full story › Source: DM News...

on Jul 25, 2016

By Rebecca Stewart Following a mass shooting in Munich on Friday (22 July) German prosecutors say they are considering taking legal action against people who set out to spread false information on social media in times of crisis. During the attack by 16-year-old David Ali Sonboly, wildly conflicting reports about the number of gunmen involved provoked further chaos in the city. Comments online led to Munich’s police department sending out a public message urging citizens to “restrain on any speculations,” to help the police in their operation. According to The Times, prosecutors in the country are debating whether to take those who purposefully distributed false Read full story › Source: The Drum...