Posts made in July, 2016

on Jul 25, 2016

By John McCarthy Hitman, a video game tasking players with creatively assassinating awful people and slipping away from the scene unseen, has heralded a new, and bizarre, level of marketing integration with the launch of downloadable content calling for the murder of notorious actor Gary Busey. The mad-as-it-sounds campaign from Omelet LA kicked off earlier this year, to promote the latest installation of the game, running a series of live-action video ads – that could literally be killed. The content brought to life hits fans of the series would be familiar with, giving them the option to choose how the notorious ‘Wolfshark’ kingpin Read full story › Source: The Drum...

on Jul 25, 2016

By Rebecca Stewart Instagram is reportedly allowing Taylor Swift and other high profile figures on Instagram test a tool that “blocks” negative comments. The unprecedented move has seemingly seen the Facebook-owned image sharing site quietly award Swift the power to remove only negative or abusive comments made in response to images she’s shared. Swift found herself subject to an online backlash last week following a spat between herself and Kim Kardashian West over a leaked Snapchat video that the musician’s team apparently tried to have blocked. The footage showed the ‘Shake If Off Singer’ approving a line mentioning her in rapper Kayne West’s track Read full story › Source: The Drum...

on Jul 25, 2016

By John Glenday Facebook and Twitter have been actively providing intelligence on suspected terrorists to Brazilian authorities, a judge has revealed, following the arrest of 12 suspected Islamist militants last week. Operation Hashtag saw both social media firms pass on vital information in relation to the suspects’ online activities according to judge Marcos Josegrei da Silva. Speaking to the Globo Television Network he said: “The companies began to provide data related to the content of the conversations and data about where those conversations were posted.” Josegrei da Silva went on to add that “there is no anonymity for those sorts of activities on the Internet”. Online Read full story › Source: The Drum...

on Jul 25, 2016

By John Glenday Facebook and Twitter have been actively providing intelligence on suspected terrorists to Brazilian authorities, a judge has revealed, following the arrest of 12 suspected Islamist militants last week. Operation Hashtag saw both social media firms pass on vital information in relation to the suspects’ online activities according to judge Marcos Josegrei da Silva. Speaking to the Globo Television Network he said: “The companies began to provide data related to the content of the conversations and data about where those conversations were posted.” Josegrei da Silva went on to add that “there is no anonymity for those sorts of activities on the Internet”. Online Read full story › Source: The Drum...

on Jul 25, 2016

By Adam Flomenbaum Roker Media has set its sights on livestreaming and today announced a partnership with HooplaHa-Only Good News to feature HooplaHa’s Happy Hour programming as part of its Live Streaming Network (LSN). In June, Roker Media announced that, in conjunction with Brave Ventures, it would produce the first-ever “Live Fronts,” a Newfronts-like day devoted to monetizing livestreaming. HooplaHa programming on Roker Media’s LSN will kick off in August with “JoyStory,” a program that follows JoyRide cycling instructors Adam Keller and Jared Marinelli as they plan their wedding. Additional programming to follow will feature Virginia Mahoney (founder of Bkind), Francesco Clark (Clark’s Botanicals), Read full story › Source: The Drum...