Posts made in July, 2016

on Jul 25, 2016

By Charlotte McEleny GroupM is backing off from a deal it made with YouTube in Australia around its Google Preferred service, in which agencies can book the top five per cent of its premium content upfront. The media agency group made the deal with YouTube after it announced Google Preferred at its Brandcast event globally last year. According to The Australian, the two-year deal in Australia is now up and the business has decided not to renew on the same terms. It reports that GroupM has briefed rivals to come up with alternatives for the spend after it found the investment in YouTube Read full story › Source: The Drum...

on Jul 25, 2016

By John McCarthy Amazon, as one of the world’s leading ecommerce companies, is responsible for much of the world’s waste packaging but the company is looking to combat this by using technology to better locate smaller boxes capable of accommodating specific orders. The retailer is currently testing software called Box on Demand that promises to provide packaging appropriate for orders. The company will use machinery that “creates the perfect packaging for your products, reducing the empty space (air) in each shipment. This reduces the need for void fill and improves the protection of contents for each package”. Amazon is set to test the process for 20 Read full story › Source: The Drum...

on Jul 25, 2016

By Natalie Mortimer As businesses scramble to get their heads around the ramifications of leaving the European Union (EU), the beer industry is one that analysts predict will have split fortunes, with craft benefiting from Brexit and big brewers losing out in the face of unknown trading laws. With production split between the UK and internationally, many brewers such as Heineken and the newly merged SABMiller and AB InBev may have to re-examine their business models and shift from imported to licensed beer depending on the positioning and consumer perception of the brand according to a newly released report by Rabobank. Currently, around 18 Read full story › Source: The Drum...

on Jul 25, 2016

By John Glenday Hillary Clinton supporters are being urged to download an official smartphone app designed to help organise and motivate volunteers in support of her presidential bid by relaying the latest campaign news and events and encouraging competition by awarding points to the most ardent backers. Hillary 2016 is available now on Apple’s app store from which in-app and real life rewards can be accessed such as a souvenir signed by the candidate herself, daily challenges to help Clinton on her way to the White House as well as quizzes on policy. Upon downloading the app supporters of the Democratic candidate can build their Read full story › Source: The Drum...

on Jul 25, 2016

By John McCarthy Bookmaker William Hill has revealed that it has received a merger bid from a consortium composed of 888 and Rank. Highly preliminary talks have been launched to merge the trio into greater scale business capable of combating competitors including the newly merged Paddy Power/Betfair and Ladbrokes’ combination with Coral in 2015. The company said: “The Board of William Hill would listen to and consider any proposal which might be forthcoming from the consortium. However, it is not clear that a combination of William Hill with 888 and Rank will enhance William Hill’s strategic positioning or deliver superior value Read full story › Source: The Drum...