By Katie Deighton The outgoing minister was quick to tell The Drum that as his replacement Matthew Hancock takes the reigns, the advertising industry has to make a point of getting on his radar – and fast – revealing that one of the challenges he faced during his tenure was overseeing a sector that is happy to go it alone. And that sometimes means it’s forgotten about at the highest level. The MP is undoubtedly optimistic about the output of the creative industries (he believes they “really have taken centre stage” since 2010), however his work with the ad industry is Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Nintendo said on Friday that the Pokemon Go phenomena would have little impact on its bottom line, causing share price to fall by almost 16 per cent this morning. Nintendo owns just a third of the Pokemon Company, which will receive licensing revenue, and most of the profits are likely to Niantic who developed the game, according to the South China Morning Post. It may also make money from a specific part of the app called “Pokemon Go Plus”, according to reports. Nintendo, said: “the income reflected on (Nintendo’s) consolidated business results is limited”. This is despite Apple announcing Read full story › Source: The Drum...
Read MoreBy Seb Joseph It’s now a month since the United Kingdom voted to leave the European Union and while there is still much uncertainty about the future, marketers are steeling themselves for the opportunities and challenges ahead. The Drum caught up with senior marketers, sponsorship and agency executives to lift the lid on how the advertising industry has reacted in the immediate aftermath of the referendum and what it needs to do ensure it continues to thrive amid such sweeping changes. Pete Markey, brand communications and marketing director at Aviva Loading… Brexit provides a challenge and an opportunity for Read full story › Source: The Drum...
Read MoreBy Seb Joseph Samsung is banking on comedian Jack Whitehall to give its Olympics marketing more emotional weight as part of its wider sponsorship it believes won’t be rocked by the scandal currently engulfing athletics. The smartphone maker is on a mission this year to inspire the same level of blind devotion from fans as its biggest rival and Whitehall is viewed as the ace up its sleeve in the UK. Hot on the heels from his work on Samsung’s Rugby World campaign, the funnyman is back with a similar effort that sees humorously demonstrate the intricacies of several sports set to be contested in Read full story › Source: The Drum...
Read MoreBy Noel Young American media and telecoms giant Verizon will announce its plans to buy Yahoo! Inc. for about $4.8bn on Monday, said Bloomberg, quoting a person with direct knowledge of the situation. “The takeover is expected to be announced before the market opens, “the person said according to Bloomberg. The person asked not to be identified because the information was not public. The deal includes Yahoo real estate assets. Intellectual property assets are expected to be sold separately, the source said. The deal is also likely to bring to an end the tumultuous reign of Yahoo chief executive Marissa Mayer, “who tried and Read full story › Source: The Drum...
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