By Noel Young American media and telecoms giant Verizon will announce its plans to buy Yahoo! Inc. for about $4.8 billion tomorrow (Monday) , said Bloomberg, quoting a person with direct knowledge of the situation. “The takeover is expected to be announced before the market opens, “the person said according to Bloomberg. The person asked not to be identified because the information isn’t public. The deal includes Yahoo real estate assets. Intellectual property assets are expected to be sold separately, the person said. The deal will also likely to bring to an end the tumultuous reign of Yahoo Chief Executive Officer Marissa Mayer, Read full story › Source: The Drum...
Read MoreBy Noel Young The Rio Olympics look to have escaped a complete ban on all Russian athletes competing next month. The International Olympic Committee is to allow Russian athletes with clean drug records to compete next month in Rio de Janeiro, Bloomberg News reports. Only athletes who pass “reliable adequate international tests” will compete, and Russian tests were deemed invalid, according to an IOC statement. Earlier it was feared there would be a complete ban of the country’s competitors after a massive state-backed doping program was exposed. The Russian athletes can compete only if they are able “to provide evidence to the Read full story › Source: The Drum...
Read MoreBy Tony Connelly Donald Trump‘s controversial discourses have been widely criticised from both ends of the political spectrum but now the presidential hopefuls ‘make America great again’ rhetoric looks tarnished after it emerged that the line is an echo from a speech given by fascist dictator, Benito Mussolini. In March 1929 the Italian leader appeared in a televised news real for Fox News Service, part of Fox Film, which later merged with Twentieth Century Pictures in 1935 to form 20th Century Fox. The speech can also be viewed here. The broadcast marked one of the first sight-and-sound newsreels in history, Read full story › Source: The Drum...
Read MoreBy Tony Connelly Manchester United striker Anthony Martial’s efforts to market his own personal brand ‘am9’ have been undermined by the club after it handed new arrival, Zlatan Ibrahimovic, the number nine shirt. Martial has played with number nine on his jersey shirt since his arrival at the Premier League club last season, however Swedish star Zlatan Ibrahimovic recently signed for Man United and has been given the squad number, leaving Martial with number 11. It is hugely significant for the Frenchman who has been using the ‘am9’ name to promote his own personal brand in a similar fashion to how <a target=_blank Read full story › Source: The Drum...
Read MoreBy Tony Connelly Changes to the Olympics advertising regulations ahead of the Rio Olympics appear to be stirring tensions between non-official sponsors and the US Olympic Committee (USOC) after it issued a stern warning to brands about stealing intellectual property. The US Olympic Committee reportedly sent letters to brands who sponsor athletes but don’t have any sponsorship designation with the USOC or International Olympic Committee, outlining the boundaries of any advertising they may have planned. “Commercial entities may not post about the Trials or Games on their corporate social media accounts,” says USOC chief marketing officer, Lisa Baird, in the letter. “This restriction Read full story › Source: The Drum...
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