By Tony Connelly Irn-Bru will launch its first new core product in 35 years after announcing its new drink Irn-Bru XTRA. The AG Barr-owned brand has revealed the new soft drink which it says will launch next month and has described it as being “full of extra taste” but with “no sugar”. After more than a year in production Barrs are making sure they capture the attention of loyal Irn-Bru consumers, promising that its latest product has been created using the distinctive Irn-Bru recipe but is “excitingly new and refreshing”. The introduction of the new “no sugar” drink comes in response to Read full story › Source: The Drum...
Read MoreBy Seb Joseph As Grey’s new management team settles in, The Drum talks to those tasked with replacing the Grexit trio and how they plan on doing things their way. To say it’s been a testing month for Grey London would be an understatement. The high of Cannes to the furore of the referendum vote, quickly followed by the shock departures of its senior team, would suggest the agency might pause for breath. And yet it’s doing the opposite; led by chief executive Leo Rayman, a new look management team is already in place formulating what will be the agency’s Read full story › Source: The Drum...
Read MoreBy Seb Joseph Vodafone’s chief executive has rowed back on his earlier claims that Vodafone could quit the UK following the referendum, insisting that it’s an “attractive place to be”. The Telegraph reports Vittorio Colao assured “nobody’s looking at any plan” to move the telecommunications giant’s headquarters from the UK, despite earlier claims that it would consider doing exactly that should the country leave. “We have no plans to look at anything different to where we are now,” Coloa added. His comments came as Vodafone posted a 3.2 per cent slip in UK sales to £1.9bn in the three months to July, mainly Read full story › Source: The Drum...
Read MoreBy Seb Joseph Apple has revealed that Pokemon Go has become the most downloaded app on the App Store during its first week than any other app, the latest milestone in the gaming phenomenon. The technology business revealed the milestone to Techcrunch. However, it declined to share the number of downloads for the app, which only launched in the brand’s domestic market Japan yesterday (22 July). The app intitially launched in New Zealand, Australia and the US, before being rolled out to other countries like the UK in the past few weeks. The game’s popularity has triggered a massive rush for Read full story › Source: The Drum...
Read MoreBy Seb Joseph One month on from that epic referendum result and the immediate Armageddon many advertisers feared has yet to materialise, highlighting just how much there is to play for in the move toward Brexit. The panic that initially gripped the industry is subsiding and the alarm that had some twitchy clients pulling spend is giving way to pragmatism. Whether it’s the “calmness” of Publicis Groupe chief Maurice Lévy or Premier Foods’ refusal to scrap its annual ad spend target, there’s a realisation four weeks on from the vote that its real tremors will be felt over many years. To survive that Read full story › Source: The Drum...
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