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Posts made in July, 2016

Mediacom UK sets up internal BLINK division to help brands work with start-ups, names Tesco as first partner

on Jul 23, 2016

By Seb Joseph Agencies and start-ups don’t always mesh but Mediacom hopes to change that with the formation of an internal division that already working with Tesco to nurture innovation. The BLINK unit aims to help marketers identify key innovation trends for their businesses and then partner them with the right entrepreneurs for their challenges. Based in London, the team is headed up Justin Cross (right) and his deputy Chris Anandan (left). While not a new idea, Mediacom’s initiative attempts to address growing criticisms from both marketers and start-ups that neither are getting real value from partnerships of this nature, with a lack of effort Read full story › Source: The Drum...

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Buzzfeed snaps up Pinterest exec to bolster its ad analytics

on Jul 23, 2016

By Seb Joseph Buzzfeed has raided Pinterest for its ad analytics lead Edwin Wong in a bid to strengthen its own measurement offering for advertisers. Wong is the publisher’s new vice president of research and insights, and will be joined by other additions to the team later in the year, according to Ad Week. He will report to chief marketing officer Frank Cooper and will work with brands to understand how their campaigns are performing around its content as well as deepen Buzzfeed’s own audience insights. In a statement sent to Ad Week, Wong said:, “After hearing Frank Cooper speak Read full story › Source: The Drum...

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Quartz’s director of communications Emily Passer joins NBC News as head of digital comms

on Jul 22, 2016

By Minda Smiley Quartz’s director of communications Emily Passer is joining NBC as director of digital communications for its news division. In her new role, she will handle communications strategy and media relations for their digital platforms, including NBCNews.com, MSNBC.com and Today.com. Of her new role, Passer said: “Quartz is an unbelievably innovative brand and I was lucky to have been a part of its early growth. Kevin Delaney and Jay Lauf continue to push the boundaries of what it means to be a modern media company. I am joining NBC because I’m inspired by their continued investment in digital and excited by the increased Read full story › Source: The Drum...

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