Posts made in July, 2016

on Jul 22, 2016

By Rebecca Stewart Snapchat has poached Twitter’s senior product manager Todd Sherman, who announced his appointment in a tweet. During his tenure at Twitter he helped spearhead its move towards relaxing the hallmark 140-character limit. In a blog post earlier this year he announced that the social network would let users fit more into tweets by no longer counting media attachments and links towards the total limit. While it’s not yet clear what role he will take up at Snapchat, Sherman confirmed that he will be based out of the company’s LA office. The Drum was awaiting response from Snapchat representatives on his appointment. It comes after Read full story › Source: The Drum...

on Jul 22, 2016

By Rebecca Stewart Twitter has added another partnership to its roster of streaming deals, revealing that more college sports games will now be live-streamed on the platform. The social giant has inked a deal with publisher Campus Insiders to broadcast over 300 games in real-time, with events like the Mountain West Conference, Patriot League and West Coast Conference, included as part of the deal. The move bolsters Twitter’s burgeoning catalogue of events it now holds live-streaming rights to, including the NFL’s Thursday games and the NBA pre-game show. Last week, broadband network Pac-12 announced that it had selected Twitter to live-stream events Read full story › Source: The Drum...

on Jul 22, 2016

By John McCarthy 7-Eleven, with the help of Nevada-based drone delivery system Flirtey, has finished its first fully autonomous drone delivery. In the FAA-approved test, in Reno, two deliveries were completed, with the containers lowered into the backyard of consumers using GPS navigation. Marking 7/11’s 89th birthday, Delgado-Jenkins, 7-Eleven executive vice president and chief merchandising officer, said: “Drone delivery is the ultimate convenience for our customers and these efforts create enormous opportunities to redefine convenience. “This delivery marks the first time a retailer has worked with a drone delivery company to transport immediate consumables from store to home. We look forward to working with Flirtey to Read full story › Source: The Drum...

on Jul 22, 2016

By Jessica Davis Independent international event company SME London has appointed House PR to promote the first ever Countryfile Live event, a spin-off from the popular BBC television programme. The event, which takes place on 4-7 August at Blenheim Palace in Oxfordshire, will see over 700 exhibitors and thousands of visitors come together for a three-day celebration of rural life. House PR was initially engaged to create a unique photo opportunity that captured the attention of national media while indicating Blenheim location. In response, the agency created a multi-story hay bale to house Countryfile’s presenters, including ‘Strictly’ stars Matt Baker and Anita Rani, with Blenheim Read full story › Source: The Drum...

on Jul 22, 2016

By Adam Flomenbaum USA Basketball’s first of nine exhibition games in the lead-up to Rio begins tonight, and fans will have two ways to watch the game: on NBA TV and on Facebook. NBA TV, which is managed by one of the NBA’s two linear broadcast partners, Turner, will livestream all nine of the exhibition games on Facebook. It is a way for both the NBA and its broadcast partners to test the livestreaming waters before jumping into a full-fledged partnership like the one the NFL entered into with Twitter to livestream a regular season game. The NBA did announce a partnership Read full story › Source: The Drum...