Posts made in July, 2016

on Jul 22, 2016

By Tony Connelly Brave Bison has appointed a trio of ad land veterans as part of a major development shakeup which chief executive, Ashley MacKenzie, has described as a “DNA overhaul”. Simon Pont’s arrival will see him take up the role of chief strategy officer, while Will Pyne has been hired as the new chief creative officer and Ian Samuel promoted to chief commercial officer. Pont, an ad land veteran who has formerly held chief strategy roles at Vizeum and Starcom MediaVest,will report directly to the Brave Bison’s chief executive, Ashley MacKenzie, who returned to the company in October last year after a brief stint Read full story › Source: The Drum...

on Jul 22, 2016

By Russell Haworth Donald Trump has emerged as the Republican nominee in the US presidential race and Hillary Clinton is almost there with the Democratic National Convention to be held this month. Amongst the drama of a spirited and polarising race, what’s there to learn about protecting and promoting your reputation online? Is there, by any chance, a correlation between the savvy acquisition of relevant domain names, and success? Particularly since Barack Obama’s groundbreaking campaign in 2008, a strong digital strategy is considered integral to successful political campaigning — in the US, and around the world. From building awareness through social media to collecting Read full story › Source: The Drum...

on Jul 22, 2016

By John McCarthy Comms giant Verizon could be looking to scoop up large segment of search company Yahoo’s business, sources familiar with the deal told Reuters and CNBC. The company has reportedly analysed all tabled bids and has its eyes set on Verizon as the deal that delivers most value. As a result, a handful of bidders have been reportedly been whittled down to just Verizon. Sources have said a price tag close to $5bn has been placed on Yahoo’s core internet business in a deal that does not include the company’s patents. Additionally, Bloomberg is reporting that a long-awaited <a target=_blank href="http://www.bloomberg.com/news/articles/2016-07-22/verizon-said-nearing-deal-to-buy-yahoo-beating-rival-bidders" Read full story › Source: The Drum...

on Jul 22, 2016

By DMN Sara Spivey, CMO of Bazaarvoice Read full story › Source: DM News...

on Jul 22, 2016

By Jennifer Faull Havas is readying a new division to the company, Fullsix Media, nearly a year after it acquired the Fullsix Group for a reported $75m. From 1 September, Havas’ existing Forward Media network will combine with Fullsix Media, creating a new global network with a presence across Europe, Latin America and the US. It make it the third media network in the Havas Group. It will be led by Marco Tinelli, founder and chief executive of the Fullsix Group, who said it will be a “game-changer” for brands. It is promising “digital first communication strategies” for clients and as such – perhaps unsurprisingly Read full story › Source: The Drum...