Posts made in July, 2016

on Jul 22, 2016

By Eva Marsh The record-breaking release of augmented reality game Pokemon Go is already showing signs of influencing businesses of all sizes, with many quickly catching on to the hype of the addictive hunting game and using it to their advantage. Small businesses in particular are benefiting from the craze, with many using in-app purchases known as ‘Lure Modules’ in order to attract Pokemon, with those looking to catch them following suit. Examples of such creative marketing strategies include L’inizio’s Pizza Bar in New York. Spending approximately $10 on Lure Modules for a day resulted in a 75 per cent rise in business sales. Read full story › Source: The Drum...

on Jul 22, 2016

By Haley Velasco ABC News launches new products across mobile, web and OTT. Loading… ABC News is launching new apps for iPhone, Android and Apple TV, as well as debuting a new homepage with the hopes to improve user experience across all of its properties. Improvements that can be expected are: more prominent video placement, an amplified live multi-stream offering that supports up to eight simultaneous streams and more sophisticated cross platform alerts that allow for greater personalization and more immediate information. “Over the last many months, the product and audience development teams have been hard at work to Read full story › Source: The Drum...

on Jul 22, 2016

By Doug Zanger It takes some gumption to really snap into the sensibility of a film — especially when that film is Absolutely Fabulous: The Movie, which opens today in the US. With the predilections of main characters Edina and Patsy (played by comedy legends Jennifer Saunders and Joanna Lumley, respectively) in full flower — vices that, to an ordinary person, would be verboeten, are de rigeur, this is a movie that appeals to a core audience and might be considered a tad on the raunchy side. Though the film is considered, to some degree, a harmless romp not to be taken too Read full story › Source: The Drum...

on Jul 22, 2016

By Rebecca Stewart Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. GlaxoSmithKline (GSK) has announced that it will consolidate its global estimated $1bn roster to nine agencies, inking major deals with Publicis Groupe and WPP among others. Four holding companies already working with the agency were understood to have been consulted in the pitch, including Omnicom, Havas, Publicis and WPP – with the latter two winning elements of the account between them. Both WPP’s Grey and Publicis’ Read full story › Source: The Drum...

on Jul 22, 2016

By John McCarthy A US state department daily briefing on attempts to curtail Isis was interupted after spokesman John Kirby caught a reporter at the conference otherwise engaged with a popular mobile game. Kirby stopped his briefing to out an unnamed journalist as a Pokemon Go player, concerned that the reporter was more interested with ‘Catching Em All’ than paying attention. The reporter retorted that he was just “keeping an eye on [the game]”. On concluding the meet, Kirby asked if the reporter ‘Got one’ – sadly he didn’t due to a poor signal. CNN caught the excruciating moment in the video above. Read full story › Source: The Drum...