Posts made in July, 2016

on Jul 22, 2016

By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves below. IAB The Internet Advertising Bureau UK’s chief executive Guy Phillipson is set to step down from leading the organisation after 12 years in charge. Phillipson, who has become a prominent figure on the British digital marketing scene as a result of his role, will step down in January 2017 but hopes to continue working within the media industry as both an advisor and a non-exec. He joined the organisation in January 2005 having previously served as head Read full story › Source: The Drum...

on Jul 22, 2016

By Tony Connelly Brands and marketers should abandon the concept of ‘traditional masculinity’ if they are looking to successfully reach the modern day man, according to a new report on the evolution of the modern male. A new study from health and fitness focused magazine COACH and conducted by research agency, Join the Dots, has found that in 2016 the majority of men ascribe to a new kind of identity which has been coined: The altra-male. The Modern Manifesto research quizzed over 1,000 Britains (744 men and 254 women) aged between 22-54 about their habits and aspirations and found that the majority of them Read full story › Source: The Drum...

on Jul 22, 2016

By Rebecca Stewart Lingerie giant Victoria’s Secret is muscling in on the athleisure trend, unveiling a dedicated sports division dubbed Victoria’s Sport. The brand appears to have rebranded its former Victoria’s Secret Sport offering, streamlining what it now offers online into three different departments: Victoria’s Secret, Pink, and Victoria Sport. It’s no secret the company has been cost-cutting since the start of 2016, confirming in April that it was to cut 200 jobs and eliminate “certain merchandise categories,” including its swimsuit business, to focus on “core” products. Launching with a model-filled ad (above) starring the company’s ‘Angels’ Adriana Lima, Elsa Hosk, Romee Strijd, Jasmine Tookes Read full story › Source: The Drum...

on Jul 22, 2016

By Jennifer Faull A warehouse worker gave birth in a toilet as she was too afraid to take time off and risk losing her job while staff elsewhere were promised permanent contracts in exchange for sexual favours – these are just some of the experiences of Sports Direct workers revealed to MPs by Union officials as the employment practices of the sports retailer were investigated. A report by the Business, Innovation and Skills committee, published today (22 July) found that founder Mike Ashley will be held to account for the “appalling practices” uncovered during the investigation. Whilst its powers are limited, the committee will “continue Read full story › Source: The Drum...

on Jul 22, 2016

By Charlotte McEleny Manchester City FC and Tencent have signed a deal to create content during the football team’s tour of China, helping raise the profile of the sport in the country. The deal will consist primarily of behind the scenes footage, using Tencent’s digital properties like WeChat to take the action into the hands of Chinese people. A central pillar to the content will be a player meet-and-greet for Tencent Sports users. Content from the games and behind the scenes will be streamed on Penguin Live. Tom Glick, chief commercial officer at Manchester City Football Group, said: “The reach and strength of Tencent’s media channels Read full story › Source: The Drum...