Posts made in July, 2016

on Jul 22, 2016

By John Glenday The founder of the largest supposed illegal downloads site on the internet has been arrested after logging into iTunes to make a legal purchase. KickAssTorrents had risen to become the single largest source of pirated films and TV shows on the web, superseding the likes of The Pirate Bay for downloads but that status now seems in doubt with the website currently offline and unlikely to return. Artem Vaulin, a 30 year old Ukrainian, was arrested in Poland after making the mistake of using the same IP address to make an iTunes purchase as was used to log into the KAT Facebook Read full story › Source: The Drum...

on Jul 22, 2016

By Seb Joseph Unlike previous Olympics, non-sponsors can use Olympians like Usain Bolt in their ads for the Rio Games, a shift Virgin Media is bringing its own four-year tie to the sprinter to the fore. But this isn’t about ambushing a global event in the usual sense, according to director of brand communications Lloyd Page. Having a prior association with the world’s fastest man means its “business as usual” for Virgin Media in the eyes of people watching the games, he continued, versus other brands featuring the likes of Bolt that will might rouse a cynical eyebrow from viewers all Read full story › Source: The Drum...

on Jul 22, 2016

By John Glenday A series of books for adults spoofing the unassuming Ladybird childrens’ books has become an unexpected hit after racking up cumulative sales of over 2m in just 12 months, placing it on par with top selling titles such as 50 Shades of Grey, Harry Potter and Dan Brown’s novels. The combination of traditional artwork, satirical text and nostalgia has proved an intoxicating combination for readers who’ve lapped up the ironic catalogue in their droves, repeatedly elevating authors Jason Hazeley and Joel Morris to the top of the best seller’s lists. There are currently ten titles in the set covering a diverse range Read full story › Source: The Drum...

on Jul 22, 2016

By Tony Connelly La Liga has opted to continue with its title sponsorship model after announcing a new long-term strategic partnership with Santander. The Spanish bank agreed a three year deal, with the option of an additional season, in a move that will see the league rebranded: LaLiga Santander. The second highest division in Spanish football, known as the Segunda Division, will now be known as as LaLiga 1l2l3, in reference to Santander’s current account of the same name. Santander replaces fellow multinational Spanish banking group Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) who became title sponsors of the league in the Read full story › Source: The Drum...

on Jul 22, 2016

By Simon Gore The Olympic Games are founded on symbolism. From the flame to the flag to the five-ringed identity, the competition would be nothing without its iconography. But every four years, a new city is faced with a mammoth task. It must create an entirely new brand logo that not only has to satisfy a whole range of competing cultural interests, but retain a sense of familiarity, building on what has come before. Given the design will be subject to intense scrutiny, this is no small feat. Some step up to the plate and deliver an identity with real meaning. But others flop. Read full story › Source: The Drum...