Posts made in July, 2016

on Jul 22, 2016

By John Glenday Whistleblowing platform Wikileaks could be poised to branch out into micro-blogging after engaging with a war of words with Twitter CEO Jack Dorsey over the social media platforms decision to ban Breitbart editor and prolific troll Milo Yiannopoulos. Describing the decision to ban the right-wing conservative for inciting abuse against Ghostbusters star Leslie Jones as ‘cyber feudalism’ WikiLeaks observed that Twitter is more aggressive at curtailing abuse when the victim happens to be a celebrity and that the precise reason for Yiannopoulos’s black listing isn’t transparent. In response Dorsey himself replied via a tweet: “Dorsey soon replied to WikiLeaks, echoing this Read full story › Source: The Drum...

on Jul 22, 2016

By John Glenday Time might be running out for the Apple Watch after the publication of new data showing a precipitous 55 per cent decline in shipments of the device over the second quarter. International Data Corp recorded the global smartwatch market contract by 32 per cent year on year with market leader Apple bearing the brunt of this pain, although it has yet to publicly confirm the numbers. Jitesh Ubrani, senior research analyst at IDC, commented: “Consumers have held off on smartwatch purchases since early 2016 in anticipation of a hardware refresh, and improvements in WatchOS are not expected until later this year, effectively Read full story › Source: The Drum...

on Jul 22, 2016

By Cass Gowing Who’s fed up of celebrities and top tier bloggers obviously plugging brands in sponsored Instagrams? Whilst these influencers may have the numerical outreach on social, users are quick to identify paid-for posts and the lack of authenticity in their product recommendations (definitely not helped by recent copy and paste caption errors a la Naomi Campbell). The newest trend in influencer marketing puts customers back in the limelight. Introducing, micro-influencers: your existing customers who have anywhere from 500 to 10,000 followers on social. Yes, you heard me correct – it’s time to focus on the people that actually buy your product and harness Read full story › Source: The Drum...

on Jul 22, 2016

By John Glenday Supermarket chain Sainsbury’s is to redouble its efforts in the burgeoning online sphere with a pledge to provide same-day deliveries for customers who order digitally. The service will be trialled in three locations initially with plans to expand to 30 stores by Christmas and comes as a retort to an increasingly confident Amazon, which is already offering same-day deliveries in London under a partnership agreement with Morrisons. Sainsbury’s has chosen Streatham Common, Richmond and Brookwood for the launch of its service which will guarantee delivery within six hours to any shopper who orders prior to 12:00. This represents a significant improvement on Read full story › Source: The Drum...

on Jul 22, 2016

By John Glenday This morning’s bulletin arrives with news that Channel 5 is set to expand online – oddly with the launch of a new TV channel whilst the Guardian prepares a fresh round of cuts to help make ends meet. Meanwhile MasterCard banks on Britain with a £700m investment. Retail Week leads with the latest travails to afflict Sports Direct head Mike Ashley with reports that irate MPs are willing to hold his ‘feet to the fire’ in the wake of condemnation of working practices at his retail empire. Ad Exchanger reports positive earnings statements from both Publicis Groupe and Read full story › Source: The Drum...