Posts made in July, 2016

on Jul 22, 2016

By Charlotte McEleny AirAsia has partnered with digital agency PHAR to create a platform that will allow advertisers to target travelers across ASEAN on AirAsia’s site and third party sites using travel-related data. The ‘PHAR Focus’ platform was soft launched in April but has now been given the green light to launch widely. According to PHAR, the data captured runs into billions of ‘data events’ and consists of travel behaviour, purchase intent, demographic and lifestyle indicators. Segments created from this data will allow people to target across AirAsia’s website and selected third party sites. AirAsia group chief commercial officer, Siegtraund Teh, said; “We are excited to Read full story › Source: The Drum...

on Jul 22, 2016

By Doug Zanger Back in April, an Internet hoax about the National Basketball Association (NBA) canceling the Charlotte, North Carolina 2017 NBA All-Star Game over the state’s controversial and discriminatory LGBT law, HB2, made the rounds. Today, however, the NBA took a stand and uprooted the game, a big-time money-maker for cities who host, from the home of the Charlotte Hornets, owned by NBA legend Michael Jordan. The league, in a statement, said; “Our week-long schedule of All-Star events and activities is intended to be a global celebration of basketball, our league, and the values for which we stand, and to bring Read full story › Source: The Drum...

on Jul 21, 2016

By Minda Smiley Minnesota-based barbecue chain Famous Dave’s of America has named Minneapolis agency Colle + McVoy as its agency of record. According to Colle + McVoy, the agency will be tasked with using “strategy, creative, design, media planning and buying, and digital support to reignite the position of Famous Dave’s of America, Inc. as the country’s premier Bar-B-Que dining experience and company.” Alfredo Martel, chief marketing officer of Famous Dave’s, said of the announcement: “This is the perfect time for us to partner with Colle + McVoy. Together, we have a passion for revitalizing beloved brands with wonderful stories and we are well poised Read full story › Source: The Drum...

on Jul 21, 2016

By Minda Smiley Roger Ailes is leaving his post as chairman and CEO of Fox News following a sexual harassment lawsuit filed against him by former Fox News anchor Gretchen Carlson. 85-year-old Rupert Murdoch, executive chairman of Fox News’ parent company 21st Century Fox, will take on the role of chairman and acting CEO now that Ailes has stepped down. In a statement, Murdoch said that he is “personally committed to ensuring that Fox News remains a distinctive, powerful voice.” Ailes’ departure ends his 20-year run with the channel, which he founded in 1996. Earlier this month, longtime Fox News anchor Gretchen Carlson left Read full story › Source: The Drum...

on Jul 21, 2016

By Minda Smiley Australia’s Transport Accident Commission has released a disturbing campaign that it hopes will get people to understand how hard a car crash can be on the human body. The centerpiece of the road safety campaign is ‘Graham,’ a lifelike sculpture of a man that shows what humans would look like if they were able to withstand a car wreck. With a deformed head, unusually flat face and misshapen feet, Graham’s unusual figure shows viewers just how unequipped a normal human body is to handle a car accident. Created in partnership with a trauma surgeon and crash investigator, sculptor Patricia Piccinini was asked Read full story › Source: The Drum...