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Posts made in July, 2016

Facebook’s solar-powered internet drone Aquila takes flight

on Jul 21, 2016

By John McCarthy Social media network Facebook has not been shy in its ambitions to distribute internet access across the globe and today (Thursday 21 July) it has made great strides in doing so with the successful test flight of a light-weight, solar-powered drone. The company is looking to get internet distributing drones in the air to provide web access where it would be otherwise inadvisable or expensive to build the infrastructure. Facebook chief Mark Zuckerberg announced the drone on the network, garnering hundreds of thousands of views within the first hour. Jay Parikh, global head of engineering and infrastructure, said: “Internet access can offer life-changing Read full story › Source: The Drum...

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ONS records over 6m cases of online fraud and cyber-crime in England and Wales in a year

on Jul 21, 2016

By John McCarthy The Office for National Statistics (ONS) has revealed that there were almost six million instances of cyber-crime and fraud recorded in England and Wales in the year ending March 2016. During the period, two million computer misuse offences were recorded on top of 3.8m fraud offences. Overall, ONS estimates a total of 6.3m crimes in the period – notably a six per cent decrease. Londoners were found to be slightly more at risk than those in other areas although John Flatley, head of crime statistics at the ONS, said that the “risk is spread across all demographics”. The data will now be included Read full story › Source: The Drum...

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How brands could benefit from Facebook Messenger joining the one billion users club

on Jul 21, 2016

By Jerry Daykin Facebook Messenger has this week joined the illustrious billion users club. Given that Facebook’s 1.65 billion users are only ever about one click away from sending a message, this perhaps shouldn’t be a surprise. However, it’s still a weighty number for a platform that Facebook is increasingly building out in its own right. It celebrated the occasion by rolling out an Easter Egg that floods the screens with balloons any time the balloon emoji is used. On the face of it that’s a small gimmick following on from other similar tricks (the basketball emoji kicks off a simple dunking Read full story › Source: The Drum...

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BIMA Awards 2016: R/GA London, DigitasLBi, We Are Social and more make the shortlist

on Jul 21, 2016

By Staff Writer The British Interactive Media Association (BIMA) has unveiled its nominations for the 2016 BIMA Awards finalists with R/GA, MullenLowe Profero and We Are Social making it on to the shortlist. Scooping nominations across 12 categories, R/GA London leads the shortlist. The integrated agency is up for gongs for its work on Beats by Dre’s ‘The Game Starts Here’ campaign and McDonald’s ‘Happy Studio’ project among others. We Are Social is nominated in the video category for its #GameDayPlus work for Adidas, competing with MullenLowe London and Knorr’s ‘Love At First Taste’ experiment and Tidal’s ‘Don’t Look Away’ film by AKQA. Read full story › Source: The Drum...

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