Posts made in July, 2016

on Jul 21, 2016

By John McCarthy Carling has inked in an expansion to its partnership with HSE Cake, with the agency now responsible for partnership strategy and activation, experiential, PR and social media in the UK and globally. In a decade-long partnership, HSE Cake has built on the previous creative, including the Cold Beer Amnesty to London’s first ever 24-hour live music event, to most recently inking a three-year partnership with the Premier League running from June 2016 as Official Beer of the Premier League. Jim Shearer, Carling brand director for Carling said: “HSE Cake helped us become the brand most associated with music amongst men Read full story › Source: The Drum...

on Jul 21, 2016

By Rebecca Stewart Guardian News and Media (GNM) has announced that Imogen Fox is to take on the role of executive editor at its content marketing division, Guardian Labs. Fox is making the leap over from the Guardian’s newsroom, where she had been head of fashion for the past three years having first joined the fashion desk in 2004. During her tenure there she spearheaded the launch of the Guardians bi-annual supplement the Fashion, as well as developing the paper’s cross-platform editorial style strategy. Her appointment follows the departure of Guardian Labs’ managing director Anna Watkins, whom The Drum understands is exiting the Guardian at the Read full story › Source: The Drum...

on Jul 21, 2016

By Adam Flomenbaum Miner & Co. Studio, an entertainment industry insights company, this week released a new study that explores viewer attitudes toward “peak TV.” Peak TV, a now widely-used term, was first coined by FX president John Landgraf to describe how much quality TV programming there is right now. But is there so much good TV that viewers are overwhelmed with choices about what to watch? According to the Miner & Co. study, while 73 per cent of people agree that 2016 is the “summer of peak TV,” 77 per cent also say that there is no such thing as too much good TV, Read full story › Source: The Drum...

on Jul 21, 2016

By Tony Connelly Samsung has stepped up its Rio Olympics campaign with an emotive new ad which attempts to bring the conversation back to the global unity which the Games create and move the focus beyond the recent ignominious actions of Russia. The South Korean electronics giant is using its Olympics worldwide partner status to promote the upcoming release of its Galaxy 7 smartphone with a new ad titled ‘The Anthem’. The film attempts to break down the geographic borders of the competition nations by combining segments of national anthems from several countries to form one anthem brought to life by Read full story › Source: The Drum...

on Jul 21, 2016

By Doug Zanger Running a technology practice in a communications firm can be daunting on its own. Add in the fact that the practice is based in one of the world’s most dynamic tech markets, Seattle, and it gets downright massive. But that’s all in day’s work for Dawn Beauparlant, head of technology for WE Communications. The Texas native has called Seattle home for over fifteen years and was previously president of the agency’s Microsoft account leading a “kickass team that is always thinking and dreaming about what’s next for Microsoft.” What stands out about Beauparlant isn’t the impressive resume or work — Read full story › Source: The Drum...