Posts made in July, 2016

on Jul 21, 2016

By Minda Smiley Interpublic Group (IPG) has posted second quarter revenue and profit increases following a solid first quarter. On Thursday, the company reported that revenue increased to $1.92bn during the second quarter, up 2.2 per cent from the same period last year. IPG’s net income jumped to $160.2m in the second quarter, an increase from 2015’s Q2 posting of $123.8m. It also experienced an organic revenue increase – a figure that does not take into account mergers, acquisitions and the impact of foreign currency – of 3.7 percent, attributed to an organic increase of 4.6 per cent in the US and 2.3 Read full story › Source: The Drum...

on Jul 21, 2016

By Natalie Mortimer The International AIDS Society (IAS) has renewed its branding to highlight the ‘human voices’ behind its work amid the introduction of a new strategic focus. The membership-based organisation worked with brand consultancy The Partners on the new look, which will see the brand proposition, identity and logo will now feature across all online, print and marketing materials as part of the IAS’ new strategy. The narrative now takes an ‘emotive but direct’ tone of voice to convey the societal and personal impact of HIV, while the centre of the brand identity is underpinned by the iconic red ribbon, which is recognised globally Read full story › Source: The Drum...

on Jul 21, 2016

By Stephen Kenwright When the last Search Report was published I wrote that Google was on a mission to monetise more organic space with the ability to advertise in Maps arriving a month after ads in the local pack. The AMP carousel is next. At Tuesday’s DoubleClick summit, Google demoed AMP for Ads (A4A, for those who don’t like talking about Google in full sentences) with the intention of speeding up load times for advertisements on accelerated mobile pages. When AMP debuted (bearing in mind that AMP isn’t actually Google’s initiative and is open source) ads didn’t appear to be front of Read full story › Source: The Drum...

on Jul 21, 2016

By Gillian West From live-streaming to Snapchat and near-constant Facebook algorithm changes what’s a marketer to do when it comes to navigating the rapidly changing world of social media? As the deadline for this year’s Social Buzz Awards approaches, The Drum has approached to some of the best and brightest minds in the industry – who just so happen to be judging this year’s awards – for advice. Last week we spoke to Sony’s UK digital and community manager, Hollie Bennett, who advised that brands shouldn’t fear being ‘left behind‘, next up is Laurier ‘Lo’ Nicas Alder, head of social at TMW Unlimited Read full story › Source: The Drum...

on Jul 21, 2016

By Rebecca Stewart Snapchat has added yet another DIY feature to its app, allowing users to draw their very own filters. Selfie fans will be pleased to hear that the app’s latest update, which also includes personalised Bitmoji integration, comes equipped with an all new ‘Face Paint Lens’ that lets users draw on their faces to create real-time overlays. Snappers have been able draw within the app for a long time, but now the pictures they create can now move alongside the images or videos they are placed in front of, meaning illustrations are augmented and no longer transfixed. The feature also remembers any Read full story › Source: The Drum...