Posts made in July, 2016

on Jul 21, 2016

By Tony Connelly The British Phonographic Industry (BPI) has appointed content agency Somethin’ Else to lead its media strategy for the re-launch of the Hyundai Mercury Prize. The London-based agency will ultimately be tasked with helping to widen the appeal of the music awards which has undergone a revamp this year with a number of new initiatives including a change of venue, a broader judging panel and a fan poll which will secure a place for one of the 12 Shortlisted Albums. Somethin’ Else has created the ‘Always On’ campaign which will celebrate the award’s history while also leading the conversation around the new look. Read full story › Source: The Drum...

on Jul 21, 2016

By Jenny Cleeton As the most followed celebrity on Instagram, Selena Gomez has the potential to make up half a million dollars per post. According to D’Marie Analytics, the 23-year-old ‘Hands To Myself’ singer, is the most influential star on social media with nearly 200 million followers across Instagram, Facebook and Twitter, boasting more fans on social than the likes of Beyonce, Kim Kardashian and Taylor Swift. The mind-boggling figure is based on an algorithm set up by the data measurement company which examined 56 metrics, including how many followers Gomez has, the frequency of her posts, engagement, quality and click-through. <a target=_blank Read full story › Source: The Drum...

on Jul 21, 2016

By Rebecca Stewart Grey London has moved swiftly to bolster its senior team following the departures of three of its most senior staff, announcing that Wayne Brown and Matt Tanter will take on the roles of chief operating officer and chief strategy officer respectively. The creative shop said it is “on a mission to become the most progressive agency in the world,” after its chairman and chief creative officer Nils Leonard, chief executive Lucy Jameson and managing director Natalie Graeme, all handed in their notice earlier this month. Now Brown, currently managing director of GreyPossible, will take up the mantle of chief operating Read full story › Source: The Drum...

on Jul 21, 2016

By Jennifer Faull Men’s grooming brand Below the Belt – purveyor of products such as Sports Lubricant, Fresh and Dry Balls and Waterless Shower – has hired Lucky Generals to lead its creative efforts. There was no pitch or intermediary involved with the brand previously having manged its advertising in-house which resulted in the popular Below the Belt for Wimbledon (‘Djokitch’) press execution. But, the two-year old brand is now looking to expand onto more channels, with Lucky Generals planning to guide it through film, social media and strategic partnerships. Below the Belt co-founder Jonathan Durden said: “Lucky Generals are the best agency in town right Read full story › Source: The Drum...

on Jul 21, 2016

When considering your opportunities to reach and connect with consumers, the first challenge that almost every marketing manager faces is the overwhelming plethora of choice. With SEO, social media marketing, PPC and display advertising to name a few, how do you judge the value of one digital channel against another? With marketers increasingly spending time deciphering new and innovative channels, it’s easy to neglect established channels in favour of the fresh and exciting. For this reason, this blog will focus on translating the three leading benefits of good-old fashioned email marketing to help you assess its current and future role in Read full story › Source: The Drum...