Posts made in July, 2016

on Jul 21, 2016

By Tony Connelly A+E Networks has appointed Arena Media to handle its UK media account following the decision not to renew its contract with Goodstuff Communications. The global entertainment media company selected Arena Media to manage all media planning, buying, strategy and reporting across A+E Networks UK’s portfolio which includes brands such as HISTORY, Lifetime, Crime + Investigation and H2. The Havas Media Group-owned agency will also be tasked with the launch of A+E Networks’ first UK Free-to-Air channel later this year. A+E Networks’ senior director, Chris Hancox, said during the pitch process Arena Media “really pushed us to think differently Read full story › Source: The Drum...

on Jul 21, 2016

By Jenny Cleeton Betting shop William Hill has fired its chief executive James Henderson after two years in the position. Henderson, who was promoted in 2014 after Ralph Topping retired, was let go after the board said he was failing to deliver enough growth in online and international gambling. The previous operations director received £914,417 ($2.1m) in salary and benefits in 2015 and will receive a 12 months notice with no bonus for 2016. Speaking with Reuters, Gareth Davis, William Hill’s chairman, said: “At a time of increasing consolidation and competition as well as regulatory impacts in our core market, it is key that the Read full story › Source: The Drum...

on Jul 21, 2016

By John McCarthy Font company Monotype has acquired Olapic for $130m, looking to leverage its Earned Content Platform for brands keen on collecting and using user-generated images and videos in their marketing campaigns. The move gives Monotype greater klout in the marketing sector by providing a new content source for multimedia marketing material that can be used to drive ecommerce traffic. “Olapic will extend Monotype’s ability to help brands express their story and engage with customers in a richer, more impactful way,” said Scott Landers, president and chief executive of Monotype. He added: “Whether an ‘asset’ is type, branded emoji or chat, and now user-generated content, Read full story › Source: The Drum...

on Jul 21, 2016

By Tony Connelly Liverpool have become the first Premier League club to broadcast a match using 360-degree technology after live streaming their latest pre-season friendly to fans around the world. The Merseyside club showed their game against Huddersfield Town, which they won 2-0, last night (20 July) live on YouTube using a 360-degree camera. It proved a popular move in the context of a pre-season friendly fixture, generating over 60,000 views on YouTube.The stream was also accompanied by live commentary from the club’s own TV broadcast platform, LFCTV. A spokesman for Liverpool FC said: “Being able to view the match in full 360-degrees will Read full story › Source: The Drum...

on Jul 21, 2016

By John McCarthy Tinder has released a new social app looking to encourage groups of people to organise nights out and events, moving the app between one-on-one conversations. The app update, which was being tested earlier this year, has been launched in six markets, including the US and UK, and has been made available to Tinder users in these regions. Users, with the most recent version of Tinder on their mobiles can opt into Social allowing for the forming of groups. Users can individually create groups with up to three friends. Theoretically, these could be merged with other groups, while the Read full story › Source: The Drum...