Posts made in July, 2016

on Jul 21, 2016

By DMN What we can learn from Elon Musk and Tesla Read full story › Source: DM News...

on Jul 21, 2016

By Natan Edelsburg In May, SheKnows Media held their first NewFront presentation in NYC to impress advertisers with their portfolio of women’s lifestyle content. Less than two months later they’re already make a big announcement around a new partnership with GoDaddy. SheKnows announced that GoDaddy “will serve as the sole, premier sponsor of the live version of The Pitch at #BlogHer16: Experts Among Us, taking place August 4-6 in Los Angeles.” The Pitch, focused on female entrepreneurs is returning to the massively popular BlogHer conference for the second time. BlogHer anticiaptes 3,000 content creators and influencers and Read full story › Source: The Drum...

on Jul 21, 2016

By John McCarthy MEC has made a pair of hires to strengthen its ecommerce group. Two new hires will help to understand purchasing behaviour and drive sales. Raj Jerath joins as ecommerce director from Holland & Barrett. He will be tasked with exploring new marketplaces. Hannah Stote is the new UK ecommerce director. She will build the company’s footprint in the UK, joining from Crabtree & Evelyn. The pair join Chris Howe, insight manager, and Jessica Chapplow, mobile and ecommerce manager (EMEA), who along with Mudit Jaju, digital and data partner at MEC Global Solutions, formed the initial MEC Commerce team in April 2015. Jaju said: “Over Read full story › Source: The Drum...

on Jul 21, 2016

By Tony Connelly Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man. The PepsiCo-owned brand has released a new seven minute film titled “The Boy Who Learned to Fly”, focusing on Bolt’s journey from childhood dreamer to global superstar. The animated ad traces the Olympic gold medallist’s humble beginnings as a schoolboy in rural Jamaica, following his introduction to the sport of track and field and his struggles to manage the weight of expectations as he emerges as a sporting icon. Gatorade’s ad Read full story › Source: The Drum...

on Jul 21, 2016

By Michael Feeley Taken from a consolidation of statistics from over 500 global brands, the latest SaleCycle remarketing report has revealed that the average global cart abandonment rate rose to 74.52 per cent in Q2 2016, the first increase since Q1 2015. The report covers key cart abandonment and remarketing statistics from April, May and June 2016 and also breaks down the percentage of abandonments by industry: retail, travel and fashion. Among the report’s findings are that the travel industry is experiencing the highest rate of abandonment at 80.1 per cent and that SMS Remarketing drives immediate engagement with 90 per cent of SMS messages Read full story › Source: The Drum...