Posts made in July, 2016

on Jul 21, 2016

By John McCarthy McDonald’s New Zealand has learned the hard way how ruthless the denizens of the web can be when asked to express their creativity. As previously seen with BoatyMcBoatFaceGate and Coca-Cola’s Gif the Feeling, the internet has proven it cannot be trusted with power. McDonald’s New Zealand must have missed this memo however after launching a hub where people can design and name their own burgers, resulting in some hilarious (and some dreadful) contributions to the now closed hub. Those who participated in the scheme would receive free fries and a soft drink as a way of thanks earlier this week, Read full story › Source: The Drum...

on Jul 21, 2016

By Gillian West Camelot, operator of The National Lottery, has offered up a slice of animation with its ‘I Am Team GB’ Olympic ad push. Created in collaboration with ITV Creative and ITV AdVentures, and produced by ITN Productions and Art&Graft, the 40-second commercial sees National Lottery tickets and scratch cards unearthing themselves from trouser pockets and from under fridge magnets to join other tickets and form a flock that travels the length of the nation. Journeying by National Lottery-funded sites – the Angel of the North, Giant’s Causeway and Loch Lomond – the flock swoops over a rower, cyclist and boxer transforming them into Read full story › Source: The Drum...

on Jul 21, 2016

By Rebecca Stewart Global digital agency Essence has poached Omnicom Media Group’s Jenny Bullis to the newly-created position of chief executive officer, EMEA. Bullis will be tasked with overseeing and growing the agency’s existing and new client business across the region, responsible for the near 300-strong team in the digital shop’s London office. She joins from Omnicom Media Group, where she spent more than three years in leadership roles. Most recently, she served as managing director of Annalect UK and EMEA, the network’s data, technology and analytics division Prior to this, Bullis held senior roles in the media and marketing industry, as director of media at Read full story › Source: The Drum...

on Jul 21, 2016

By Rebecca Stewart Premium crisp brand Tyrrells has rolled out its first ever national ad campaign, unveiling a series of posters designed to echo the company’s eccentric English ethos. Following a trial in the South East, three OOH campaigns, designed to tout the handmade crisps as an ideal snack for informal gatherings, will run under the slogan ‘Life’s a Shindig’. Loading… Each of the creatives from Wieden + Kennedy features witty calls to action such as ‘Best enjoyed the civil side of Sozzled’ and ‘Amuse Your Guest’s Bouche’ to drive brand differentiation and top of mind awareness amongst consumers Read full story › Source: The Drum...

on Jul 21, 2016

By Natalie Mortimer The Design & Technology Association has launched a new campaign called #DandTHeroes to raise awareness of the importance of design and technology and encourage young people to consider a career in the field. In the face of a shortage of skills in the sector in the UK, the D&T Association is asking the public to submit ‘inspiring’ examples of design objects, places and/or figures (alive or dead) from across the world of design, the creative industries, engineering and manufacturing. Richard Green, chief executive of the Design & Technology Association, commented: “We want the #DandTHeroes campaign to involve and inspire every pupil and Read full story › Source: The Drum...